HP Sweeps 4 out of 5 Top Spots in Q4 Quarterly Top 10 Creative
LOS ANGELES – Ace Metrix™, the industry standard in online television advertising analytics, announced the Ace Score™ Top Scoring Television Advertisements for 2009, the ranking of television ads from throughout 2009 with the best creative effectiveness as measured by Ace Score. “Neat. Not.”, an ad for Rubbermaid Easy Find Lids food storage containers was the 2009 overall highest scoring ad with an Ace Score of 717 out of possible 950, scoring a 649 in watchability and 761 in persuasion. The Rubbermaid ad was also the highest scoring ad in the consumer products category. The winning ads can be viewed at http://acemetrix.com/t5.
“Your Next Dish has Holiday Meals Covered”
HP swept the top four out of five spots in the Q4 Ace Score Quarterly Top 10 Creative, which includes just those ads breaking in the last quarter of 2009. AT&T scored second in the quarter with an ad featuring a trailer from the hit movie “Avatar” playing on a LG projector phone.
The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix service.
The Rubbermaid “Neat. Not.” ad features the dichotomy of two women and their food storage cabinets. The first opens up her kitchen cabinet to encounter an avalanche of food storage containers tumbling out. The second woman is able to keep her cabinet neat and organized with Rubbermaid Easy Find Lids food storage containers, because the containers have lids that snap to the bottom and stack together for a neat organization. The ad also features a call to action, driving consumers to www.easyfindlids.com for coupons and mentions the newest in the line of containers in the Easy Find Lids family, Rubbermaid Lock-its.
“Consumers clearly connected with the Rubbermaid creative treatment. The combination of a simple message, a clear call to action and a differentiating product offering all helped this ad stand out from others and resulted in an outstanding Ace Score,” said Steve Goldman, co-founder and CEO of Ace Metrix.
“We were excited that our Rubbermaid Easy Find Lids spot was named top ad of the year by Ace Metrix. As both the product offering and the advertisement itself were the result of understanding our consumers’ frustrations around cluttered cabinets and finding the right food storage lid, we are especially pleased that the spot resonated so well with our audience,” stated Steve Pawl, vice president of marketing for Rubbermaid. “Y & R did a fantastic job of bringing this solution to life in an engaging and compelling way and we greatly appreciate their efforts to deliver an advertisement that has been so effective.”
2009 Top Ace Score Ads by Category
The following ads scored the highest 2009 Ace Scores in each of the designated categories:
The “Hands” television ad for Delta Faucets delivered the highest 2009 television advertising Ace Score for the women and TV & Appliances categories.
“When we developed the ‘Hands’ spot, which features the new Pilar®Pull-Down Kitchen Faucet with Touch2O® Technology by Delta, our goal was to create a break through, memorable ad that would clearly demonstrate how Touch2O Technology delights consumers by offering a simple and intuitive solution to messy situations,” said Susan Fisher, Delta brand director. “We’ve seen big results in online buzz, Web site traffic and sales, and have collected invaluable consumer feedback about the faucet and the TV spot. This ranking by Ace Metrix is an honor and a confirmation of what we’ve observed thus far: It’s clear we’ve struck an emotional cord.”
HP Sweeps 4 out of 5 Top Spots in Quarterly Top 10 Creative
Also announced today, the technology company HP nabbed four out of five top spots in the Ace Score Q4 Quarterly Top 10 Creative, which ranks all ads breaking between Oct. 1, 2009 and Dec. 31, 2009. The top ad for the quarter, called “Patty Cake”, with an Ace Score of 644, promotes the HP TouchSmart PC and features a rapid montage of visually arresting touch screens, scrolling through applications and other computer functions. The other three top HP ads also feature the HP TouchSmart PC or the HP Photosmart Premium with TouchSmart Web printer.
AT&T scored second in the quarter with an ad featuring a trailer from the hit movie “Avatar” playing on a LG projector phone.
“Winning the annual Tech category and sweeping the quarterly Ace Score creative are great acknowledgements for HP, especially because so many great ads traditionally break in the fourth quarter,” said Chris Sutter, director Marketing Communications in the Personal Systems Group at HP. “This recognition is a reflection of the great work that McCann, Goodby and BBDO do for our PC and printer businesses and a testament to the cool, innovative products customers can enjoy with our TouchSmart PCs and Photosmart printers.”
The complete Ace Score Quarterly Creative Top 10 for the quarter ending December 31, 2009 is as follow:
The Ace Score is powered by innovative, patent-pending algorithms and proven methodology. The persuasion rating is based on the interactivity of six data elements, desire, relevance, likeability, attention, information and change, automatically captured and analyzed for each ad. Watchability measures the engagement that a person has with the ad.
Ace Metrix is an on-demand service that delivers timely, actionable advertising analytics including invaluable competitive insights. Ace Metrix measures breaking television ads, syndicates the Ace Scores through the Ace Metrix service and also offers custom Ace PreTest™ for campaigns in development.
About Ace Metrix
Ace Metrix delivers actionable analytics and competitive intelligence through the first online service measuring television advertising effectiveness. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix, advertisers and brand managers can make adjustments to creative and media schedules in near real-time resulting in savings of hundreds of thousands of dollars. Ace Metrix customers include CBS, Chrysler, Coldwell Banker Real Estate Corp., Deutsch Inc., HP, Mercedes-Benz, Microsoft and Nissan North America. For more information please see www.acemetrix.com.