Yesmail Awarded Highest Score in Current Offering Category by Independent Research Firm
OMAHA, Neb. – Yesmail (an infoGROUP company, NASDAQ:IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced it was named a Leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009” (Forrester Research, Inc., December 2009).
“Our direction in 2010 builds upon these successes, and we look forward to delivering the next wave of innovative technology solutions for interactive marketing professionals”
After a thorough evaluation of 15 other e-mail marketing service providers, including vendor and executive surveys as well as executive interviews and over 218 client surveys, Yesmail earned the highest score across all vendors in the Current Offering category. Yesmail received six out of six perfect scores in the Services category, in addition to a variety perfect scores in sub-categories such as Campaign Management, Dynamic Content, Deliverability Management and Reliability. In total, Yesmail received a total of 31 perfect scores.
“We are extremely proud of our achievements and the results of our review by Forrester,” said Mike Hilts, President and General Manager, Yesmail. “Our drive towards innovation in technology development and vision to bring our clients a multi-faceted platform upon which to execute, measure and gain intelligence on their marketing strategies has been an important evolution in the digital marketing industry.”
“We believe that the perfect scores we received in the Services categories, coupled with perfect scores in Physical Locations and Geographic Reach underscores Yesmail’s focus and commitment delivered through our client services organization to our stable of enterprise clients. We’re certainly pleased with the management and the effort put forth by the entire organization in these areas,” said Hilts.
“Our direction in 2010 builds upon these successes, and we look forward to delivering the next wave of innovative technology solutions for interactive marketing professionals,” added Hilts. “With increased challenges ahead for marketers, they need solutions that help them make up for lost budget and staff, adopt the newest social trends and rich media to keep pace and add engaging and relevant content to their campaigns.”
The Forrester Wave: 2009 E-mail Marketing Service Providers, Q4 2009 states, “Given the proliferation of multiple digital channels, marketers have a greater need for analytics, which is fueling the ESP’s quest to offer integrated marketing solutions. Marketers are clearly primed to implement relevancy-empowering tactics in the future. Accordingly, their appetite for more robust analytics will increase as they strive to measure program effectiveness across channels.”
Yesmail embarks upon 2010 with increased investment to meet those needs with the breadth of solutions it will be offering through the combination of development of sophisticated and patented technology and strong partnerships in the area of business intelligence. Its partnership with MicroStrategy to deliver advanced analysis and intelligence in the area of personalization and segmentation kicks off the newest version of its Enterprise platform sure to excite clients.
Forrester selected 15 e-mail marketing service providers to participate in the report; vendors were then slotted into a Leader, Strong Performer, Contenders or Risky Bets categories, positioned on the Wave graphic based on their strengths. To see the Wave graphic and read the full report visit www.yesmail.com/_pdf/Forrester_Wave_2009_Q4_ESP.pdf.
Yesmail is a recognized industry-leading provider of online solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of e-mail marketing solutions and services for businesses of all sizes including, Yesmail Enterprise, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.
infoGROUP (NASDAQ:IUSA) is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infoGROUP.com.