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Sometrics CEO Ian Swanson to Discuss Online Game Advertising and Measurement at Digital Hollywood at CES

Otilia Otlacan | January 5, 2010

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Available to Share Insights About Casual Game Monetization, Virtual Currency, Optimizing and Measuring Success

2010 International CES: “Advertising Analytics and Social Media, Search, Video Search and HyperTargeting”

WHAT:

A full 86 percent of companies plan to spend more money in social media in 2010, according to this report, released in November by Econsultancy and bigmouthmedia. For entities on both sides – advertisers and publishers – the big question remains: how to achieve and measure success?

Sometrics co-founder and CEO Ian Swanson will address that question in a session at Digital Hollywood at CES in January. He is available in the meantime to discuss how to get the most out of opportunities within free-to-play and casual online games. Swanson can address:

– How advertisers can successfully generate response through loyalty programs within free-to-play online games.
– The various loyalty programs available within online games – including cost-per-action offers, in-game shopping feeds and more – and how to optimize each.
– How publishers can ensure the quality of offers within their games.
– How publishers can optimize and merchandise offers to increase revenue.

WHEN:
Ian Swanson is available immediately for media interviews, and will be available at the Digital Hollywood CES event.

Digital Hollywood Events at CES 2010 (Track I – DH19)
Swanson is participating in the session entitled: “Advertising Analytics and Social Media, Search, Video Search and HyperTargeting”
Saturday, January 9 at 3 p.m.

HOW:
To schedule an interview with Swanson, contact:
Ken Greenberg, Edge Communications, Inc.
ken@edgecommunicationsinc.com
(818) 990-5001

WHO:
Ian Swanson is co-founder and CEO of Sometrics (www.sometrics.com). Sometrics pioneered social intelligence – combining deep, relevant social analytics with precision-targeted ad serving capabilities to help developers and brands monetize the social web. The company has adapted its advanced targeting and optimization expertise to give online game developers the first-ever full-service offer and payment management solution.

Before launching Sometrics, Swanson was business development manager for Userplane, an AOL company that provides social media apps to hundreds of thousands of online communities, supporting millions of users daily. Swanson was instrumental in helping the company extend the reach of its hosted chat, IM and other communications apps, and in building the company’s ad network. Before Userplane, he was an executive with Sprint and helped launch two mobile web startups.

Swanson actively advises several successful social networking applications, Fortune 500 companies and startups with their brand and marketing strategies within the social media ecosystem. He is often invited to share his insights at industry events and has addressed audiences at the IAB’s Leadership Forum – Audience Measurement; SNAP/SWAT Summits; Graphing Social Patterns, User Generated Content Conference, among many others.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.