ADSDAQ Ad Blocking for Publishers – Now Live
ADSDAQ has recently announced the release of an improved ad blocking on the ADSDAQ Selling Desk. This new functionality will provide publishers with full control to block ads proactively by “ad type” e.g. Religious, Political, Classified, Teeth Whitening, Diet, etc.
Publishers are now able to block specified ad types throughout their account (i.e. any and all ad tags associated to their account). As per ADSDAQ’s instructions, log into your publisher account and click on the My Account section at the top. There you will see a “Block Ads By Type” tab. Click on it to see the list of ad types that you can block. For a more detailed description of each ad type, simply hold your mouse over the ad type name to see more information. Please note that these ad types are subject to change and the list you see in your account will always be the most up-to-date list.
While this is a powerful tool, please keep in mind that ad blocking, if used liberally, can be a double-edged sword. Blocking a large number of ad types can result in a much lower fill rate. It is recommended to block the absolute minimum number of ad types that you must.
To find out more about ADSDAQ’s ad blocking feature, please refer to the Ad Blocking Fact Sheet [PDF].
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Products
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