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Archive for January, 2010
G5 Search Marketing Hits over 100% Annual Growth for Fourth Straight Year
BEND, Ore. – G5 Search Marketing, Inc.: News G5 Search Marketing, Inc., the leading provider of vertical-specific Local Marketing Solutions, announced its fourth consecutive year of over 100% revenue growth for 2009. G5’s Local Marketing Software Applications and Services address the growing need of mid-market companies to get found online, generate more qualified leads, convert [...]
comScore Reports Global Search Market Growth of 46 Percent in 2009
Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that [...]
Bango Reports That 83% of Brands Remain in the Dark about Mobile Campaign Performance
And 27% use no analytics to measure their mobile campaigns NEW YORK – According to statistics released by Bango Inc (LSE:BGO), the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only [...]
AlwaysOn OnMedia NYC Conference 2010
Most Innovative Technology Companies in Marketing, Branding, Advertising, and Publishing Flock to NYC for 4th Annual Event OnMedia NYC 2010 – AlwaysOn OnMedia NYC Conference 2010:
Google Announces Fourth Quarter and Fiscal Year 2009 Results
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter and the fiscal year ended December 31, 2009. “Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was [...]
Lance Armstrong’s “Secret Weapon” Revealed in New Advertising Campaign
Quercetin-Fueled FRS Powers Armstrong through Rigorous Training Schedule FOSTER CITY, Calif. – Seven-time Tour de France winner Lance Armstrong and The FRS Company have joined forces to launch an exciting new advertising campaign that reveals his secret weapon – FRS® Healthy Energy®, fueled by Quercetin™. The campaign, which begins airing this week, aims to spread [...]
IAB Launches New Event Series with a Singular Focus—Case Studies of Groundbreaking Interactive Campaigns
Disrupts Classic Conference Model with “IAB Case Study Road Show: Digital Media Success Stories” NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of the “IAB Case Study Road Show: Digital Media Success Stories,” a new event series that responds to the growing surge of interest in the best interactive advertising campaigns. Presented [...]
comScore Media Metrix Ranks Top-Growing Properties and Site Categories for December 2009
Holiday Festivities Drive Traffic to Retail and Greetings Sites Shipping Sites Experience Surge in Traffic as Americans Rush to Ensure Delivery in Time for the Holidays RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top-growing properties and site categories [...]
Online Ads That Keep on Giving: Sponsored Forum Posts Increase Response by More Than 100%
Advertising in Forums Helps Companies Build Repository of Online Content That Increases SEO and Drives Traffic – Indefinitely LONG BEACH, Calif. – Sponsored forum posts, clearly marked as advertisements, increase in ability to drive response over time – by more than 100 percent one year after a paid campaign has ended, according to an analysis [...]
Inuvo to Use $4.2 Million in New Funding to Drive Ad Platform Expansion
CLEARWATER, Fla. – Inuvo, Inc. (NYSE Amex: INUV), a company focused on bringing the power of predictive modeling to the world of performance-based advertising, will use $4.2 million raised through an over-subscribed stock offering to drive growth by incorporating decision science technology into the existing Inuvo affiliate and search marketing platforms.
BIA/Kelsey Analysts Identify Key Local Media Trends to Watch in 2010
CHANTILLY, Va. – BIA/Kelsey has released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media. These predictions were drawn from analysis of more than three-dozen anticipated developments the firm provided to clients of its Continuous Advisory [...]
Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud
Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009 MOUNTAIN VIEW, Calif. – Anchor Intelligence, the leading provider of traffic quality solutions, released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate [...]
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