Break Media Releases 2011 Video Advertising Study
Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption…
Yearly Archives: 2010
SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics
Industry-first methodology provides unprecedented insight into campaign performance and increases value for advertisers NEW YORK – SAY Media, in partnership with research firm KN Dimestore, announced an entirely new research…
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows…
Growing Mobile Marketing and Advertising Revenue Will Approach $1.5 Billion in 2016, According to ABI Research
NEW YORK – The audience for mobile marketing and advertising is growing steadily, and spending on the new medium is growing in parallel. One six-month period in 2010 saw spending…
Orabrush Nabs Spot on Advertising Age 2010 List of Top 10 Social Media Campaigns
Leading Ad Industry Publication Recognizes Orabrush as One of 10 Social Media Campaigns that ‘Helped Show How the Web Could Be a Tool to Promote Real Change’ Quirky, ‘Cheeky’ Orabrush…
AdGooroo Develops the World’s First UK Spend Modeler for Paid Search
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry InsightTM and SEM…
Research and Markets: South Africa Country Report: Media and Marketing
DUBLIN – Research and Markets has announced the addition of the “South Africa Country Report: Media and Marketing” report to their offering. This report is designed to provide insight into…
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of the ad campaigns it tracked and…
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are Split
More Than One-Third of Men Wouldn’t Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences…
IAB Management Changes Announced
NEW YORK – David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to the IAB membership this morning: Dear…
-
-
18 February, 2013 -
18 February, 2013 -
18 February, 2013 -
