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Archive for December, 2009
Yahoo! and Microsoft Finalize Search Agreement
SUNNYVALE, Calif. & REDMOND, Wash. – Yahoo! Inc. and Microsoft Corporation announced that the companies have finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July. The companies released the following joint statement:
Advertise.com Partners with Search Engine Marketing Professional Organization (SEMPO) in Revealing Survey of Online Ad Technology
Remarketing/Retargeting Rated Most Under-Utilized Technology SHERMAN OAKS, Calif. – There’s plenty of untapped opportunity for retargeting in online advertising. That is one of the key findings of a recent joint survey of online marketing professionals by Advertise.com, a premier platform for search and display advertising, and SEMPO, the Search Engine Marketing Professional Organization.
Yahoo Extends Facebook Integration to Bring Together Social Experiences From Across the Web
SUNNYVALE, Calif. – Continuing its commitment to be the center of people’s online lives, Yahoo! Inc. (NASDAQ:YHOO) announced further integration with Facebook that unites social experiences from across the Web to provide a place for consumers to enjoy meaningful content and stay in touch with the people they care about most. “With this integration, we [...]
Word Of Mouth Marketing Association Awards Clickable For Innovative Community Engagement
Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications Research NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious Gold WOMMY Award for Engagement. The “Clickable Gurus” community outreach program was recognized [...]
Business Publishers Adopt Demandbase Professional to Increase Advertiser Value, Build and Improve Quality of Online Audience
Penton Media and Ziff-Davis Enterprise First to Leverage Demandbase Platform SAN FRANCISCO – Demandbase, Inc., a leading provider of B2B customer acquisition solutions, announced its solution for business publishers, showcasing how Demandbase Professional helps advertisers better target their business buyers. Rather than relying on conventional B2C targeting and CPM measurement strategies, Penton Media and Ziff-Davis [...]
Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns
Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data NEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights. The solution is part of the DLConnects™ family [...]
Netconcepts Reports 34% Year-over-Year Increase in Retail Natural Search Sales for Black Friday through Cyber Monday
Trending Significantly Higher Than Online Sales Growth MADISON, Wis. – When consumers went looking for their holiday bargains this year, more than ever before turned to online search engines rather than standing in lines. Netconcepts, a leader in natural search marketing conducted a study across a sampling of its online retail clients. These retailers averaged [...]
LateRooms and Booking.com Top Greenlight Search Integrated Search Report for the Hotel Sector
LONDON – The UK’s leading independent search marketing agency, Greenlight, has released the latest in a series of integrated vertical industry insight reports, this time delving into the highly competitive hotel sector. The report focuses on paid search as well as natural search to offer an in-depth analysis. The results are based on search volumes [...]
comScore Releases October 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September. Microsoft Sites grabbed 9.9 percent market [...]
Adblade Reveals 5 Deadly Sins Committed by Online Advertisers
Real Life Lessons in Maximizing Advertising ROI Online SOMERVILLE, N.J. – Adblade, the web’s largest premium only advertising platform, serving ads on over 1000 premium portals, released a list of 5 common but deadly mistakes committed by online advertisers. The results were compiled over the last 12 months by speaking with advertisers and by reviewing [...]
Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round
Leading Mobile Ad Optimizer for Mobile Web & Mobile Applications REDWOOD SHORES, Calif. – Smaato (www.smaato.com), the leading mobile ad optimizer and mobile advertising company, announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital [...]
SEO and Social Media Experts Help Charities by Sending Santa Claus Higher Search Engine Results
In a race to Christmas Day, Search Engine Optimization and Social Media professionals get the call from online profile provider, PeoplePond, to help various charities by giving Santa Claus a search engine boost. FERNDALE, Wash. – Search Engine Optimization (SEO) and social media professionals are invited to put their skills to charitable use this holiday [...]
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