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Archive for December, 2009
Black Friday Boasts $595 Million in U.S. Online Holiday Spending, Up 11 Percent Versus Year Ago
Strong Lead-Up to Black Friday Boosts Holiday Spending Growth to 3 Percent for the First 27 Days of the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 27 days of the November – December 2009 holiday season. For the [...]
Telefonica Rolls Out Mobile Advertising Globally with Amobee Media Systems
REDWOOD CITY, Calif. – Amobee Media Systems, the world leader in advertising solutions for mobile operators, announces it has successfully delivered a global mobile ad serving and campaign management platform for Telefónica across all of their 18 markets world-wide. The majority of the launches – including Telefonica’s O2 businesses in UK, Ireland, Germany and Czech [...]
Tis the Season for Social Media
Holiday VII, Last Minute This holiday season, the need for cost-effective marketing tools is more important than ever – especially for small businesses. With a continued shift of shopping to the Web expected, using social media to reach customers with special coupons and other incentives will be critical to success. In addition to using social [...]
Discover How to Innovate to Win in New Economy at IRI’s CPG Summit 2010
IRI Summit Helps Retailers and Manufacturers Re-Imagine the Way to do Business and Innovate for Growth CHICAGO – How can retailers and manufacturers not only survive but grow in today’s new economy? Innovation is the key. Because IRI believes that true innovation is the single most important thing a company can do to compete in [...]
Kitara Media Welcomes DMX Publishers
ST. THOMAS, U.S. Virgin Islands – Kitara Media invites Right Media DMX publishers to join the Kitara Media Publisher eXchange and enjoy superior benefits never offered by DMX including reward and referral points. Publishers will experience superior service and solutions enabling them to monetize their entire inventory at the highest ecpm levels. Current DMX publishers [...]
Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season
Retailer Advertising Activity Doubles 4th Quarter 2008 Volume SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel [...]
Digital Media and Online Advertising Firm Receives Significant Investment from Private Equity Fund
M&A Firm AdMedia Partners Advises Triad Digital Media in Securing Significant Growth Capital from H.I.G. Ventures NEW YORK – M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to Triad Digital Media, a digital media and online advertising services company, in its securing of significant growth capital from H.I.G. Ventures. “There is [...]
AdMedia Partners Advises Cheil Worldwide in Acquisition of The Barbarian Group
M&A Firm Representing Korea’s Largest Advertising Agency Says Latest Acquisition is Evidence of Emerging Mergers & Acquisitions Trend NEW YORK – M&A firm AdMedia Partners announced that it acted as exclusive financial advisor to Cheil Worldwide in its acquisition of The Barbarian Group, the highly acclaimed award winning digital creative and marketing company.
IAB Launches “Privacy Matters”, Its First-Ever Consumer Education Campaign
Demystifies Key Online Advertising Practices, Increases Awareness of Consumer Choice Tools NEW YORK – To educate consumers and provide them with the resources to help them manage their privacy online, the Interactive Advertising Bureau (IAB) announced the launch of “Privacy Matters,” its first-ever consumer education campaign that will run across a broad cross section of [...]
GenieKnows and Other Top Ad Networks Turn to Click Forensics for Online Audience Verification
Traffic Quality Benefits Drop Directly to the Bottom Line AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that local search giant GenieKnowsMedia.com as well as several other ad networks and publishers have selected the Click Forensics platform to improve the performance [...]
AdMeld Doubles Client Base since June, Opens New NY Headquarters to Better Serve Publishers
Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), [...]
Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns at SES Chicago 2009
Search Engine Strategies Chicago 2009 CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall [...]
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