Archive for December, 2009

Click Forensics Enhances Yahoo! TQ Score Prediction

| December 16, 2009 | 0 Comments

New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores Search Engine Strategies Chicago 2009 CHICAGO – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to help. At SES Chicago, Click [...]

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Economic Recovery Continues in 2010

| December 16, 2009 | 0 Comments

Manufacturing Growth Expected in 2010; Revenue to Increase 5.7%; Capital Expenditures to Decrease 4%; Capacity Utilization Currently at 70.1% Non-Manufacturing to Maintain Slight Growth; Revenue to Increase 1.3%; Capital Expenditures to Decrease 6.7%; Capacity Utilization Currently at 81.3% TEMPE, Ariz. – Economic growth in the United States will resume in 2010, say the nation’s purchasing [...]

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Goodmail and ClickMail Marketing Partner to Help Email Marketers Increase ROI

| December 16, 2009 | 0 Comments

ClickMail Marketing to Resell Goodmail CertifiedEmail to Ensure Best Practices Approach to Online Reputation Optimization and Improvement MOUNTAIN VIEW, Calif. & FOSTER CITY, Calif. – Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and ClickMail Marketing, a leader in email services and optimization, announced a partnership and reseller agreement to [...]

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ClipSync and Boxee Join Forces to Deliver Interactive Social TV Features to Video Content Partners

| December 16, 2009 | 0 Comments

* TV and Movie Content Providers can make Shows More “Social” with Embedded Interactive Features * Consumers can Watch Content While Interacting with Friends – Where Ever They’re Watching * Social TV Platform Easily Handles Solo Viewing, Private or Large-Scale Events Drawing Thousands of Viewers

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Yahoo! Introduces Ad Interest Manager

| December 15, 2009 | 2 Comments

Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON – Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors [...]

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Media, Advertising, and Online Content Trends in 2010

| December 15, 2009 | 2 Comments

Predictions regarding media, ad, and content trends in 2010 were recently put together by national (U.S) multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom) based on their industry experience.  They [...]

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Most Recent Week of Online Holiday Shopping Season Achieves Above Average Growth

| December 15, 2009 | 0 Comments

Three Individual Days Surpass $800 Million in Spending; Larger Online Retailers Usurping Market Share from Mid and Long Tail Retailers Amidst Current Economic Environment RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 34 days of the November – December 2009 [...]

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AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers

| December 15, 2009 | 0 Comments

Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering [...]

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Gannett Executives Speak at the UBS Media and Communications Conference

| December 15, 2009 | 1 Comment

Executives Cite Encouraging Trends and a Stronger Company Heading into 2010 NEW YORK – Gannett (NYSE: GCI) executives at the UBS Media and Communications Conference reported on the company’s business strategy and presented the company’s outlook for 2010. CareerBuilder’s president and chief executive officer also presented with Gannett, which owns 51% of the largest online [...]

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Consumers ‘Click’ with New Money Mailer Coupon Search Engine

| December 15, 2009 | 0 Comments

Newly Redesigned Site Provides Variety of Benefits for Shoppers and Businesses GARDEN GROVE, Calif. – Money Mailer is providing consumers more convenience than ever before when it comes to saving on the products and services they purchase from neighborhood businesses. With the release of the new MoneyMailer.com coupon search engine, shoppers have finger tip access [...]

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Christmas Shopping Season Sparks Increased Visitation to European Online Retailers

| December 14, 2009 | 0 Comments

U.K. and France See Significant Gains in Online Retail Traffic in November, With More Modest Growth in Germany LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on visitation to online retail sites in the U.K., France and Germany during the Christmas shopping season. The study analyzed [...]

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SeaChange’s AdPulse Solution for On-Demand Ad Insertion Undergoing Field Testing

| December 14, 2009 | 0 Comments

with CMC’s National Video-On-Demand Content Distribution Platform; Sunflower Broadband and HealthiNation Participating in First Set of Field Trials ACTON, Mass. & DENVER – SeaChange International’s (Nasdaq: SEAC) AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC) video-on-demand (VOD) content distribution platform, which reaches more than 35 million VOD-enabled [...]

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