Archive for December, 2009

Information Technology and Cleantech Will Be Hot Growth Sectors for 2010

| December 18, 2009 | 1 Comment

Polachi Offers Insight for 2010 Job Creation FRAMINGHAM, Mass. – Polachi, the leading provider of Access Executive Search™ services to technology, clean tech, venture capital and private equity clients, released its top trend predictions for executive recruiting in 2010. As the economy pulls out of a recession, the job market is changing with information technology [...]

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Hothand Wireless Next Generation Mobile Advertising

| December 18, 2009 | 0 Comments

MISSION VIEJO, Calif. – Hothand Wireless announced expansion of their university merchant network at UCLA. Mobile marketing is hot and now at UCLA, and soon across the nation, students can access Hot Deals on any web-enabled phone or wireless device anytime, anywhere! It is easy, free, and green.

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‘You In?’ – Yahoo Launches Campaign to Inspire Kindness Around the World

| December 18, 2009 | 0 Comments

SUNNYVALE, Calif. – Kindness is contagious this holiday season. Based on the belief that it doesn’t take a great deal of money or time to spread happiness, Yahoo! Inc. (NASDAQ:YHOO) announced the launch of a year-end giving campaign called ‘You In?’™ designed to inspire a ripple of kindness around the world.

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Theorem Expands Customer Base

| December 18, 2009 | 0 Comments

Signs 35 new clients including Organic and ValueClick CHATHAM, N.J. – Theorem, Inc. (www.theoreminc.net), an online media operations, creative and data services company, has secured 35 new clients so far in 2009 with global marketing agencies, publishers and ad networks.

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comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness

| December 17, 2009 | 1 Comment

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables [...]

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Self-Regulation, Your Business and Your Privacy

| December 17, 2009 | 0 Comments

http://blog.betteradvertising.com/2009/12/07/self-regulation-your-business-and-your-privacy/ By Scott Meyer, CEO, Better Advertising Fitting The Pieces of Self-Regulation Together WASHINGTON – At Better Advertising, we believe that industry self-regulation is the key to more transparent ads that produce better results. How our industry fits the pieces of Self-Regulation together will be a major topic of conversation at the FTC’s Exploring Privacy [...]

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Audience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers

| December 17, 2009 | 0 Comments

the Rubicon Project’s Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to clients LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of [...]

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Media Agencies and Advertisers Select the AdSide Ad Network to Run Pay Per Click Campaigns across Premium Content Sites

| December 17, 2009 | 0 Comments

Advertisers See Success with Premium Ad Network Run Campaigns for Online Education, Insurance, and Financial Services Products NEW YORK – AdSide, a premium pay-per-click ad network, announced that more ad agencies and advertisers have partnered with AdSide to buy cost-per-click text ads across premium content sites.

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AdReady Expands Key Executive Roles

| December 17, 2009 | 0 Comments

Advertising Veteran Karl Siebrecht Named CEO; Aaron Finn Named Chairman and CSO SEATTLE – AdReady, a pioneering technology company making online display advertising accessible to advertisers of any size, announced that President Karl Siebrecht will be assuming the additional duties of CEO. AdReady’s founder, Aaron Finn, has been named Chairman of the Board and Chief [...]

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Media: Netherlands Industry Guide

| December 17, 2009 | 2 Comments

DUBLIN – Research and Markets has announced the addition of the “Media: Netherlands Industry Guide” report to their offering. The Media: Netherlands Industry Guide is an essential resource for top-level data and analysis covering the Netherlands Media industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive [...]

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IMN | Sales in a Click Generates Over $1M in Sales for ProStores Customers, Enhances Integration with Latest ProStores Release

| December 17, 2009 | 0 Comments

Sales in a Click helps Web merchants effortlessly drive sales to their online stores with easy customer e-newsletters – built and sent automatically each month WALTHAM, Mass. – IMN | Sales in a Click, a fully automated e-newsletter marketing solution, has strengthened its relationship with ProStores, the online store solution owned by eBay, becoming a [...]

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TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First 9 Months of 2009

| December 16, 2009 | 1 Comment

NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent [...]

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