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Archive for December, 2009
The Launch of New Devices Drove Android Growth and the Rise of Smartphones Resulted in a Sharp Increase in WiFi Usage
SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest growing mobile advertising networks, examines the rise of smartphones, the global growth of the iPhone, and the immediate impact of new Android devices in its November 2009 AdMob Mobile Metrics Report. The report highlights that one of the major trends in 2009 has [...]
the Rubicon Project Celebrates 270% Year over Year Growth in 2009
Premium Web Publisher Customers Regain Power This Year with REVV for Publishers LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, extends a thank you to its premium publisher customers and demand partners for making 2009 a year full of innovation, growth and success. This year alone, more than 350 billion ads were [...]
2010 a Lose-Lose-Lose Year for Buying, Selling Content, Says Outsell
BURLINGAME, Calif. & LONDON – A widening gap between the price of information and buyers’ ability to pay will make 2010 a lose-lose-lose year for content buyers, sellers, and users, according to new research from Outsell, Inc. Information managers expect an aggregate six percent increase in the cost of their information portfolios, while their content [...]
AdReady Wins DPAC Award for “Best Ad Delivery Platform Innovation”
SEATTLE – AdReady, a pioneering technology company that makes display advertising accessible to advertisers of any size, announced that it is a winner in the Digital Publishing and Advertising Conference DPAC Awards, a prestigious competition that honors overall excellence and breakthrough achievement in digital publishing and advertising. AdReady was recognized for “best new digital ad [...]
In Time for the Holidays, Sometrics Unveils ‘Shop & Earn’ In-Game Shopping Feed
Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel ‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual Currency With Retail Purchases LOS ANGELES – Sometrics (www.Sometrics.com) launched a new in-game Shop & Earn Shopping Feed that enables consumers to earn virtual currency for games when they make [...]
Clear Channel Radio Digital Streaming Audience Has Highest Concentration of Coveted Advertising Demographic
Custom Digital Streaming Audience Survey Reveals 25-54 Audience Concentration across 14 Formats; Opt-in Rate a Stunning 47.9% Surprise! CHR is Really a 25-54 Demo Online!
IAB and 4A’s Release Updated Standard Terms and Conditions for the Interactive Industry
New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK – Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, [...]
Ad-ology Forecast: More than a Quarter of US Small Businesses Plan to Spend More on Online Video, Social Media Marketing in 2010
WESTERVILLE, Ohio – Small business owners are hoping to engage customers in new ways in 2010. According to Ad-ology Research, 28% of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans. Twenty five percent say the same about social networking, while 21% plan to [...]
Online Holiday Spending Approaches $20 B for the Season as 2 Days Surpass $800 M in Spending in Most Recent Week
“Green Monday” (Dec. 14) Represents Best Chance for an Individual Day to Reach $900 Million in Spending this Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 41 days of the November – December 2009 holiday season. For the holiday [...]
TVGuide.com Chooses PubMatic To Help Manage Non-Guaranteed Ad Inventory
PubMatic’s Best-in-Class Ad Revenue Acceleration Technology Continues To Provide The Most Significant Results To The Web’s Top Publishers PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced that another top-tier publisher has implemented their solution. TVGuide.com, [...]
Microsoft Online Ad Vet David Coburn Joins MediaTrust as Head of Product
Will Handle Product Roadmap, Best Practices and Customer Satisfaction For Performance Marketing Platform NEW YORK – MediaTrust (www.mediatrust.com), the digital performance marketing company, has named Microsoft veteran David Coburn to the new position of Head of Product. In addition to driving the roadmap for future MediaTrust product releases, Coburn’s responsibilities include implementing best practices for [...]
Metromix Launches in 27 Additional U.S. Markets
Expansion Secures Presence in Top 50 Cities, Creating Opportunities for National Advertisers CHICAGO – Metromix LLC, a joint venture between two of the nation’s largest media companies – Gannett Co., Inc. and Tribune Company – announced the growth of its national network into 27 new markets, including Philadelphia, Boston and Dallas. This expansion solidifies Metromix [...]
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