Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year
NEW YORK – Undertone™ Networks, an online advertising network, announced it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90 percent customer satisfaction on its latest customer survey. In 2009, Undertone also celebrated the one-year anniversary of its Quality Guarantee and the launch of U360 AudiencePlus™, which enables publishers to leverage the Undertone network to drive additional revenue from their advertisers.
Undertone’s fourth quarter of 2009 is the company’s best to date. Overall, Undertone experienced strong growth over 2008 with company revenue up by more than 40 percent in the fourth quarter alone. This accelerating growth has been enhanced by both the performance of the company’s new advertising platform, introduced in July, and the benefits of the improving economy. In addition to its financial record, the company also experienced a number of milestones, including the first anniversary of its Quality Guarantee, its money-back assurance that advertisers working with Undertone will only see their ads on the Web’s best sites – which remains unchallenged and unmatched.
“This was a pivotal year for Undertone and we achieved many of the goals we set, including significant financial growth,” said Mike Cassidy, CEO, Undertone Networks. “With quality inventory, products and people, we offer brands the best that online ad networks have to offer. Not all ad networks were created equal, and this year we’ve proven what makes us different. In 2010, we intend to show the market what makes us the best.”
Other company highlights for 2009 include:
• Client Success: Long John Silver’s was honored with an OMMA Member’s Choice Award for Best Integrated Online Marketing Campaign for its “Throw Boring Overboard” online and mobile campaign launched with Undertone and Empower MediaMarketing.
• Product Innovation: Undertone launched a new advertising platform designed to improve campaign efficiency and operational performance for marketers and agencies. The company also launched U360 AudiencePlus™, a solution that enables publishers to leverage the quality, reach, scale and technology of the Undertone network to drive additional revenue from their advertisers.
• Company Recognition: For the second year in a row Undertone was named to the Crain’s New York “Best Places to Work” list – moving up the list this year and increasing recognition for its employee retention rate, competitive salaries and unparalleled training programs.
About Undertone Networks
Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.