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Smaato’s Co-Founder and Executive VP Petra Vorsteher Nominated by Mobile Marketer as Mobile Woman to Watch 2010

Otilia Otlacan | December 30, 2009

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REDWOOD SHORES, Calif. – Petra Vorsteher, Co-Founder and Executive Vice President of Smaato (http://www.smaato.com), the leading mobile ad optimizer and mobile advertising company, has been named in Mobile Marketer’s inaugural list of Mobile Women to Watch in 2010. The list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in the coming year.

“I am honored to be nominated as mobile woman to watch in 2010 for my key role and thought leadership in mobile marketing and advertising. My goal is to inspire other woman to play important roles in the media ecosystem and take the rapidly growing market to new heights.” Commented Petra Vorsteher, Co-Founder and EVP Strategic Alliances, Smaato.

In total, 49 women from the United States, Canada and one from Britain have been honored with this prestigious award for their dedication and commitment to mobile marketing. Find the full list of Mobile Women to Watch in 2010 here:

Ragnar Kruse, CEO and co-founder of Smaato said: “Congratulations, Petra! We are proud to have as a Co- Founder a woman, who was already successful as a pioneer in e-commerce by being instrumental in growing a company from start up to IPO, and now she is doing it again by shaping the future of Mobile Marketing and being a role model to other women.”

About Smaato Inc.

Smaato is a pioneering mobile advertising company that operates the leading mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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