Magazine Brand Expands Suite of Services with Performance-Based Online Advertising
NEW YORK – New York Media, parent company of the weekly New York magazine, twice-yearly New York Weddings, nymag.com Web site, Grub Street network of food blogs, and restaurant and menu resource MenuPages.com, announced a partnership with Clickable to add online lead generation to the advertising opportunities offered to clients. “New York Connects” will provide online presence and new customer leads through search engine marketing (SEM) to local businesses that have not yet fully tapped into the Web’s potential. New York Media has been a leader among media brands in developing its online business, and will be the first Northeast media sales partner for Clickable’s Platform.
“Online performance-based marketing offers local businesses tremendous opportunity to acquire new customers with measurable ROI”
With most consumers turning to the Web to find local businesses, online advertising is a must. Combining New York Media’s expertise in the New York market with Clickable’s online advertising leadership, New York Connects is the most effective way to take advantage of the Web for new customer generation.
New York Connects drives growth through an online presence that connects local businesses with new customers actively researching products and services. New York Connects optimizes advertising across multiple channels, including major search engines, resulting in more leads and profitable customers. The service delivers measurability and self-reporting, and full transparency into campaign performance.
New York Connects now is available for wedding vendors, a business sector familiar with the “New York” brand through its weddings issues and one that will be well-served by year-around marketing. New York Connects also is available to dentists, a group for which there is untapped marketing demand. Additional categories will launch in 2010, such as spa services, architects, home renovations and interior designers among others.
“Online performance-based marketing offers local businesses tremendous opportunity to acquire new customers with measurable ROI,” says Larry Burstein, publisher of New York Media. “Through our partnership with Clickable, we can truly provide a one-stop shop for local businesses to meet their marketing needs.”
“Clickable Platform enables premium partners like New York Media to rapidly deploy large-scale online marketing offerings to thousands of local businesses under their own brands,” said David S. Kidder, Clickable co-founder and CEO. “Powered by Clickable, New York Connects delivers real-time leads directly to local business, empowering them to survive and thrive with real customer growth.”
Clickable Platform is a white-labeled software solution that delivers all the necessary components for advertising success, including lead generation, self-managed advertising tools, managed-assist services, reporting, support, training, community, billing and full CRM integration.
About New York Media
New York Media is the parent company of the ground-breaking weekly New York magazine, founded in 1968; the up-to-the-minute news and service website nymag.com; the national-restaurant-search website MenuPages.com; the Grub Street network of food blogs; and the twice-yearly New York Weddings magazine.
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That’s why customers often say: “Clickable is like having a trusted advisor by your side ensuring success.” To learn more, visit www.Clickable.com.
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