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AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers

Otilia Otlacan | December 15, 2009

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Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad Inventory

NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies AdMeld’s real time revenue maximization technology to the mobile space, offering premium publishers a single platform for optimizing their ad inventory across multiple channels and through dozens of demand sources. Currently undergoing beta testing, the combined product will be available to select AdMeld customers in Q1 of 2010.

“Adding mobile capabilities to our platform is a natural extension of our objective, which is to ensure publishers get the most possible value from their ad inventory,” said Michael Barrett, CEO of AdMeld. “The explosion of the iPhone and Android platforms has increased the amount of under-monetized inventory in the marketplace, and that curve that will continue to steepen over the next several years. Publishers need tools to optimize every discretionary impression, and AdMeld’s proud to offer the first such solution addressing this need across both web display and mobile channels.”

Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.

AdMeld’s technology leverages Real-Time Bidding (RTB) and dynamically optimized ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.

About AdMeld

AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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