Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season
Retailer Advertising Activity Doubles 4th Quarter 2008 Volume
SAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service as it saw a year ago. Additionally, the average apparel and beauty campaign is 59% larger, with total advertiser-committed spending in the category up 173 percent year over year.
Retailer campaigns running with Kontera continue to see high consumer engagement and interaction rates concomitant to this growth. Across Kontera’s more than 100 million monthly unique users the apparel and beauty campaigns are yielding twice as many brand engagements, when compared to the number of brand interactions in the 4th quarter of 2008.
“We’re pleased to see this rise in brand advertiser spending within the Apparel and Beauty category,” said Kontera President Hal Muchnick. “We perceive that major retailers are sensing a shift in consumer sentiment, and they are looking to reach qualified individuals who are engaged in pre-purchase research and information gathering, wherever those consumers may be on the web.”
In-Text advertising meets brands’ desires to connect with qualified consumers, with high precision, and to deliver compelling brand experiences and promotional units. Kontera’s Story-Level Targeting delivers in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to reach users when they are most engaged and receptive to learn about their products.
Kontera’s fourth quarter apparel and beauty retail advertisers include major brands such as Kohl’s, H&M, JCPenney, Zappos, L’Oreal and Maybelline-Garnier.
About Kontera
Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 million unique users per month, Kontera’s exclusive network features over 15,000 vetted premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Carmel Ventures and Tenaya Capital and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. To learn more about Kontera, Kontera’s Related Information and Content solutions, Semantic Advertising or Contextual Advertising visit: www.kontera.com.
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