Home » Ad Groups & Agencies » Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns at SES Chicago 2009

Experts to Explore the Impact Audience and Ad Quality Have on Online Media Campaigns at SES Chicago 2009

Otilia Otlacan | December 9, 2009

Share/Save

Search Engine Strategies Chicago 2009

CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI and performance. This includes a detailed overview of various ad quality factors as well as tips on increasing the perceived relevancy of campaigns.

Search Engine Strategies (SES) is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search.

Panel Participants:

Moderator: David Szetela, CEO, Clix Marketing
Steve O’Brien, Vice President of Marketing & Sales, Click Forensics
Kristopher Jones, President & CEO, Pepperjam
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
When:

Wednesday, December 9, 2009, 12:45-2:00pm

Where:

Hilton Chicago
720 S. Michigan Ave
Chicago, IL 60605

About Click Forensics, Inc.

Click Forensics is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, Progressive Insurance, GenieKnowsMedia.com, Experian, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also publishes data on online advertising audience quality, including the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season Share/SaveOnline Audience Verification Platform Improves Search Advertising Traffic Sent to Merchants AUSTIN, Texas – While millions of online shoppers will...
Search Engine Strategies (SES) Chicago 2008 Empowers Companies to Grow their Businesses Share/SaveNoted Stanford Law Professor and Marketing Visionaries to Speak at 10th Annual SES Chicago Conference Search Engine Strategies Chicago 2008...
Search Engine Strategies (SES) Berlin 2009 Conference & Expo Announces Rise in Online Marketing Activity Share/SaveGrowth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDP Search Engine Strategies Berlin 2009...
Incisive Media Announces Newcomer Schedule For Search Engine Strategies (SES) Berlin 2009 Share/SaveOrganisers take strategic approach for attendees new to online marketing and advertising Search Engine Strategies Berlin 2009 BERLIN – Incisive...
Search Engine Strategies (SES) Conference & Expo Adds Online Video and Mobile Search to London 2009 Agenda Share/SaveSEM and SEO Conference Sessions Explore Powerful Innovations in Online Marketing Including International Search Marketing and Blogs and Feeds Search...