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Archive for December, 2009
MediaCom Selects Mpire’s AdXpose Solution to Help Improve Performance Ads
AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that its patent-pending AdXpose service was selected by MediaCom, one of the world’s largest strategic planning and buying agency networks, to help optimize display advertising campaigns [...]
Undertone Networks Caps 2009 with 40 Percent Growth and 90 Percent Customer Satisfaction
Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year NEW YORK – Undertone™ Networks, an online advertising network, announced it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90 percent customer satisfaction [...]
ExactTarget Exceeds $100M in Sales, Workforce Tops 550 as Company Opens Permanent HQ in London
New Business, Renewals Propel ExactTarget Year-to-Date Performance to Levels Achieved by Few Software as a Service Companies Worldwide INDIANAPOLIS – On-demand email marketing and one-to-one marketing provider ExactTarget announced it surpassed $100 million in sales year-to-date, making it one of the few software as a service companies in history to exceed the nine-figure mark.
Online Advertising: Better Targeted, but Not Always Profitable, Says MIT Sloan Professor
As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. – An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think they can get better results at a lower cost by advertising on the Internet instead of through more traditional media: Be careful what you click [...]
HHS, the Ad Council, and The Jim Henson Company Release 17 new Public Service Announcements featuring Governors and ‘Sid the Science Kid’
PSAs encourage kids and parents to get vaccinated WASHINGTON – The U.S. Department of Health and Human Services (HHS), in conjunction with the Ad Council and the Jim Henson Company, has released a new series of 30-second public service announcements (PSAs) about the importance of getting the 2009 H1N1 vaccine. Targeted to parents and children, [...]
Smaato’s Co-Founder and Executive VP Petra Vorsteher Nominated by Mobile Marketer as Mobile Woman to Watch 2010
REDWOOD SHORES, Calif. – Petra Vorsteher, Co-Founder and Executive Vice President of Smaato (http://www.smaato.com), the leading mobile ad optimizer and mobile advertising company, has been named in Mobile Marketer’s inaugural list of Mobile Women to Watch in 2010. The list celebrates smart women who are expected to make a difference in mobile advertising, marketing and [...]
AdMeld Launches Real Time Bidding (RTB) in the UK
Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom. The move allows publishers across Europe to harness the enhanced levels of efficiency, transparency [...]
Harvard Business Review Group Names Justin Fox Editorial Director
BOSTON – Harvard Business Review (www.hbr.org) announced that Justin Fox, an editor at large and business and economics columnist at Time magazine, will be joining the HBR Group as its Editorial Director, a newly created position. “The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street.”
Ace Metrix Secures B Round to Continue Growth in Online Television Advertising Analytics
LOS ANGELES – Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led by Leapfrog Ventures. The new funds will be used to expand sales and marketing of the company’s fast-growing online television advertising effectiveness measurement service. Existing investors Hummer Winblad Venture Partners and [...]
Recent Week of Online Holiday Shopping Boasts Record $4.7B in Spending as Nov-Dec Total Approaches $21B
Holiday Season Spending Up 4 Percent for Season-to-Date, Slightly Outpacing comScore Forecast RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 43 days of the November – December 2009 holiday season. For the holiday season-to-date, nearly $21 billion has been spent [...]
Brightkite Launches the First Augmented Reality Advertising Solution in the US
Holiday Campaign Shows Shoppers Special Offers in Nearby Stores BURLINGAME, Calif. – Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see [...]
Marketing Predictions for 2010 From Leading Experts Offered For Free
eWayDirect, Inc., offers free ebook with social media, search, and emarketing predictions for the new year SOUTHPORT, Conn. – Leading emarketer eWayDirect, Inc. (www.ewaydirect.com; 203-254-0404, info@ewaydirect.com) is distributing a free ebook that includes predictions for 2010 from leading experts in social media, search marketing, and emarketing via its website at www.ewaydirect.com.
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