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Archive for November, 2009
Reality Digital Shines the Spotlight on Online Video
Customizable Video Management Platform Enables Businesses to Socialize Digital Media in One Easy Step SAN FRANCISCO – Reality Digital, Inc., a proven leader of digital media solutions for global brands and their agencies, today announced Reality Digital Spotlight™, a new white-label online video management and distribution platform. Spotlight extends digital media publishing to businesses and [...]
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
Full Integration with AdMeld and PubMatic Real-Time Bidding Programs Drives Significantly Improved Performance for Brand and Performance Marketers Redwood City, Calif., — Turn Inc., the smart platform for digital advertising, today announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic.
Contactology and ClickTale Integrate Post-Click Analytics with Email Marketing
First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ClickTale, a recognized pioneer and leader in web analytics and customer experience optimization.
Mojo Interactive Launches Online Marketing Platform: PracticeDock
New Toolset Gives Physicians The Ability To Effectively Manage Internet Marketing Campaigns ORLANDO, Fla. – Mojo Interactive announced the launch of its new PracticeDock platform that provides medical professionals with powerful tools to effectively grow their practice. PracticeDock enables physicians to identify, connect and communicate with prospective patients to cost-effectively optimize their marketing efforts.
Lithium Technologies to Unveil Industry’s First Customer Community Platform Optimized for Mobile Access
Mobile Preview Available at the Social CRM Virtual Summit on November 11 EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced the preview of the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11. Developed with some [...]
People Prefer It. Businesses Depend On It. What’s Next For Print Media?
Two out of Three Americans Prefer Print Media In Spite of the Benefits of the Digital Revolution NEW YORK – According to new research, digital media is no substitute for traditional printed media. A recent survey conducted by Harris Interactive® on behalf of Earthtone suggests that most people choose how they consume media based on [...]
PubMatic Releases In-Depth Ad Revenue Report That Maps Out Online Advertising Ecosystem to Help Premium Publishers
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers Increase Revenue PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis [...]
AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo
Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising. ad:tech New York 2009, booth No. 2044 NEW YORK – AdSide™, the premium pay-per-click ad network will be presenting new developments in contextual targeting at ad:tech New York next month.
MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, Media Panels
NEW YORK – MediaMath, the leading digital media buying platform and services company, announced that key members of its management team will speak at several industry conferences over the next two weeks. Appearances will focus on how advances in the media and data landscapes continue to transform display advertising, and the way agencies using ad [...]
The Future of Referral Advertising
Affiliate Management on a Dedicated Server Scale. SEATTLE – Every savvy online advertiser either uses or plans to use affiliate systems to promote their products and services. Why? Because referred users are more likely to convert. When publishers and affiliates have cash incentives to convert users into leads and sales, they tend to focus on [...]
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