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Archive for November, 2009
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year ad:tech New York 2009 NEW YORK & LITTLE ROCK, Ark. – Ad:tech New York has been the setting last week as Acxiom® Corporation (Nasdaq: ACXM) showcased its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers [...]
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WASHINGTON–(BUSINESS WIRE)–U.S. Media Directors have recognized The Church of Jesus Christ of Latter-Day Saint’s Swashbucklers Public Service Announcement as the best television PSA campaign in the National Media Survey of Television Community Service Directors. The survey is conducted by Noral Group International, Inc, and captures insights into best practices in public service advertising from the [...]
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MONTREAL & SEATTLE – Yellow Pages Group (TSX:YLO.UN), Canada’s leading local advertising company, and Marchex, Inc. (NASDAQ: MCHX), a leading local search and performance advertising company, announced a partnership to provide simple, local online performance-based advertising products and services to Canada’s small and medium-sized business (SMB) customers.
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New Board Establishes Strong Foundation in Leadership and Governance with Diverse Range of Talents from Internet, Media, Marketing, Entertainment and Finance NEW YORK – AOL named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, Media, Entertainment and Marketing, as well as Finance. Among the directors named are: [...]
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DUBLIN – Research and Markets has announced the addition of the “China Media Directory 2010 CD-ROM” directory to their offering. SinoMedia’s China Media Directory 2010 CD-ROM is the definitive guide to domestic and international media companies with offices in Mainland China. The most comprehensive directory of its kind ever compiled has been expanded and completely [...]
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Egypt and Indonesia Join Vietnam as Emerging Hotbeds of Attempted Click Fraud MOUNTAIN VIEW, Calif. – Anchor Intelligence, the leading provider of traffic quality solutions, released the Q3 Anchor Intelligence Traffic Quality Report. In the third quarter of 2009, the Anchor Intelligence network saw the average attempted click fraud rate fall from 22.9% in Q2 [...]
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Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. – LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies. Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the [...]
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API enables developers to access AdGooroo data for use in new applications CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, introduced its Application Programming Interface (API), which enables Web developers to use AdGooroo’s competitive intelligence data in building their own applications. Using the AdGooroo API, developers can create [...]
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ADdapt System Offers Revenue-Generating Branded App Deployment To The Most Popular Smartphone Platforms LANCASTER, Pa. – FlyCast, the popular mobile broadcasting service, announced the availability of its ADdapt (Application Development and Deployment) Platform – a suite of tools that enable mobile broadcasting, monetization and distribution of audio and video – to any content owner seeking [...]
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According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are Driving Growth SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising platform, examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. [...]
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With 8 Years Experience and 100+ Successful Mobile Projects, Reaxion’s New Mobile Application Suite Packages Its Expertise into Turnkey Branded Mobile Applications from Concept to Market SEATTLE – Reaxion releases its new multi-platform Mobile Application Suite, a set of services targeting brand owners, agencies, publishers and developers. Through the full suite of services, Reaxion creates [...]
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New Funding is Fueling the Company’s Online Publisher Program That is Driving Traffic and Ad Revenue to Websites Using the Company’s Innovative Software SUNNYVALE, Calif. – IngBoo (www.ingboo.com), the best free online service for consumers to organize their Web activities in one place, announced that it has raised $800,000 in seed funding led by Elis [...]
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