Archive for November, 2009

Acxiom Highlighted Dramatic Expansion of Advertising Solutions at ad:tech New York

| November 9, 2009 | 4 Comments

Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year ad:tech New York 2009 NEW YORK & LITTLE ROCK, Ark. – Ad:tech New York has been the setting last week as Acxiom® Corporation (Nasdaq: ACXM) showcased its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers [...]

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Noral Group International’s National Media Survey Recognizes “Swashbucklers” as Best PSA Advertisement

| November 6, 2009 | 2 Comments

WASHINGTON–(BUSINESS WIRE)–U.S. Media Directors have recognized The Church of Jesus Christ of Latter-Day Saint’s Swashbucklers Public Service Announcement as the best television PSA campaign in the National Media Survey of Television Community Service Directors. The survey is conducted by Noral Group International, Inc, and captures insights into best practices in public service advertising from the [...]

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Yellow Pages Group Partners with Marchex to Bring Search Engine Marketing and Other Performance-Based Services to Canadian Businesses

| November 6, 2009 | 3 Comments

MONTREAL & SEATTLE – Yellow Pages Group (TSX:YLO.UN), Canada’s leading local advertising company, and Marchex, Inc. (NASDAQ: MCHX), a leading local search and performance advertising company, announced a partnership to provide simple, local online performance-based advertising products and services to Canada’s small and medium-sized business (SMB) customers.

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AOL Names Its Board of Directors

| November 6, 2009 | 6 Comments

New Board Establishes Strong Foundation in Leadership and Governance with Diverse Range of Talents from Internet, Media, Marketing, Entertainment and Finance NEW YORK – AOL named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, Media, Entertainment and Marketing, as well as Finance. Among the directors named are: [...]

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China Media Directory 2010 CD-ROM: Revised and Expanded Definitive Guide to Media Companies with Offices in Mainland China

| November 6, 2009 | 2 Comments

DUBLIN – Research and Markets has announced the addition of the “China Media Directory 2010 CD-ROM” directory to their offering. SinoMedia’s China Media Directory 2010 CD-ROM is the definitive guide to domestic and international media companies with offices in Mainland China. The most comprehensive directory of its kind ever compiled has been expanded and completely [...]

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Anchor Intelligence Reports Average Attempted Click Fraud Rate Declines from 23% to 19% in Q3 2009

| November 5, 2009 | 2 Comments

Egypt and Indonesia Join Vietnam as Emerging Hotbeds of Attempted Click Fraud MOUNTAIN VIEW, Calif. – Anchor Intelligence, the leading provider of traffic quality solutions, released the Q3 Anchor Intelligence Traffic Quality Report. In the third quarter of 2009, the Anchor Intelligence network saw the average attempted click fraud rate fall from 22.9% in Q2 [...]

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LucidMedia Launches Free Auditing Service For Agencies

| November 5, 2009 | 4 Comments

Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. – LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that its auditing service is now available at no cost to agencies. Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the [...]

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AdGooroo Launches API

| November 5, 2009 | 2 Comments

API enables developers to access AdGooroo data for use in new applications CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, introduced its Application Programming Interface (API), which enables Web developers to use AdGooroo’s competitive intelligence data in building their own applications. Using the AdGooroo API, developers can create [...]

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FlyCast Opens Mobile Content and Monetization Platform to Third Parties

| November 5, 2009 | 6 Comments

ADdapt System Offers Revenue-Generating Branded App Deployment To The Most Popular Smartphone Platforms LANCASTER, Pa. – FlyCast, the popular mobile broadcasting service, announced the availability of its ADdapt (Application Development and Deployment) Platform – a suite of tools that enable mobile broadcasting, monetization and distribution of audio and video – to any content owner seeking [...]

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Explosive Growth of Usage on New Devices Highlights Rapid Changes in Mobile Industry

| November 4, 2009 | 4 Comments

According to AdMob September 2009 Metrics Report, New Devices with Touch Screens, Wi-Fi Connectivity, and Applications Are Driving Growth SAN MATEO, Calif. – AdMob, the world’s largest mobile advertising platform, examined the rapid and global growth of mobile Web and application usage over the past two years in their September 2009 AdMob Mobile Metrics Report. [...]

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Reaxion Mobile Apps Suite Enables Agencies, Brands, Publishers and Developers to Reach Largest Mobile Audience

| November 4, 2009 | 2 Comments

With 8 Years Experience and 100+ Successful Mobile Projects, Reaxion’s New Mobile Application Suite Packages Its Expertise into Turnkey Branded Mobile Applications from Concept to Market SEATTLE – Reaxion releases its new multi-platform Mobile Application Suite, a set of services targeting brand owners, agencies, publishers and developers. Through the full suite of services, Reaxion creates [...]

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IngBoo Raises $800,000 in Funding and Announces 50 New Partners in its Online Publisher Program

| November 4, 2009 | 2 Comments

New Funding is Fueling the Company’s Online Publisher Program That is Driving Traffic and Ad Revenue to Websites Using the Company’s Innovative Software SUNNYVALE, Calif. – IngBoo (www.ingboo.com), the best free online service for consumers to organize their Web activities in one place, announced that it has raised $800,000 in seed funding led by Elis [...]

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