Home » Archives for November 2009
Archive for November, 2009
DG FastChannel Announces Partnership with Google
Technology Simplifies and Streamlines Video Production Process for Google’s TV Advertising Platform DALLAS – DG FastChannel®, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising, entertainment and broadcast industries, announced that it has executed a media services agreement with Google. DG FastChannel will provide media ingestion, quality control and production services [...]
comScore to Acquire Certifica
comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s Footprint in Latin America RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry into a definitive agreement for the acquisition of Certifica, a leader [...]
Marchex Provides New Way to Sell Performance Advertising Products to Local Businesses with Self-Serve Offering
SEATTLE – Marchex, Inc. (NASDAQ: MCHX), a leading performance advertising company, announced an extension of its award-winning Marchex Connect platform that allows partners to sell call- and click-based advertising solutions through an online self-serve interface, under their own brands, directly to small- to medium-sized businesses (SMBs).
8th Annual Eyeblaster Awards Unveils Winners for 2009
Global competition recognizes best campaigns of the year in cross channel and digital advertising New York, New York – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this [...]
AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands
AdRoll’s retargeting product, RoundTrip, levels the playing field for emerging brands with a self-service advertising tool to recapture lost sales. San Francisco, Calif. – With results rivaling paid search, retargeting has proven itself as an essential technique for big-budget advertisers. Adroll has now eliminated the technological and cost barriers that made it inaccessible to smaller [...]
LinkTrust Partners with RingRevenue to Launch New Pay-Per-Call Service for Online and Offline Advertising
Now LinkTrust Merchant and Network Partners Can “Track Calls Like Clicks.” TM SALT LAKE CITY – LinkTrust and RingRevenue have joined forces to offer pay-per-call services for merchants and networks, opening new streams of revenue for players in the performance based marketing industry. “We’re excited about the potential for growth in this area,” said Bret [...]
Optimus Works with NewBay to Launch Mobile Social Networking Service
NewBay enables Optimus subscribers to upload photos, videos and interact with multiple sites such as Facebook, MySpace and hi5 DUBLIN – NewBay, the leader in digital lifestyle solutions for operators, has been selected to provide LifeShare, the new Optimus Telecomunicações SA mobile social networking service in Portugal. NewBay’s award-winning LifeCache Social Networking Gateway (SNG) is [...]
Search Engine Strategies (SES) Berlin 2009 Conference & Expo Announces Rise in Online Marketing Activity
Growth in Digital Marketing and Advertising Spend Expected in German Market Following Rise in GDP Search Engine Strategies Berlin 2009 BERLIN – Incisive Media and BBP announced its latest results for the Search Engine Strategies Berlin 2009 Conference & Expo. With less than four weeks to go (SES Berlin takes place on 24th-25th November 2009 [...]
Asia Pacific Search Volume Reaches Record Level in September
Local Players and Global Brands Compete for Top Spots across Markets Singapore City, Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. The study found that 38.6 billion searches were conducted in the [...]
Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity
Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009 SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center. By combining and [...]
TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with Networks During TRA’s Next Stage of Growth; Appointment Furthers TRA’s Commitment to Work with Networks To Provide Accountability For Their Media Inventory Announcement Comes on the Heels of TRA Winning BeyeNETWORK’s 2009 ‘Vision Award’ for Business Impact [...]
Biz360 and Chess Media Group Partner to Drive ROI in Social Media
Combined Efforts to Meet Growing Demand for Measuring ROI in Social Media Marketing REDWOOD CITY, Calif. – Biz360 Inc., the leading provider of media and market intelligence solutions, announced that it has forged a strategic partnership with Chess Media Group and named its co-founder, Jacob Morgan, an advisor to the company. Both companies help organizations [...]
Keep in touch!