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Archive for November, 2009
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.
Greenlight Search Integrates Proprietary Paid Search Technology with Omniture Tracking Tool
LONDON – Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search campaign management platform Quant™ with third party tracking tool Omniture. Quant is an intelligent automation platform for managing paid search that works out how to increase ROI without increasing budget, and models and predicts the impact on profits of [...]
Microsoft Sites Captures Largest Share of Time Spent Online Worldwide
Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent Online Globally RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured [...]
ZAGG Winner of Google TV Ads Contest
Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three Winners SALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As [...]
AOL Announces Key Hires Ahead of Separation from Time Warner
Mike Suffredini Joins AOL as Treasurer; Eoin Ryan Will Head Investor Relations; Don Neff Named Head of Internal Audit; Ned Brody Rejoins AOL to Lead Paid Services NEW YORK – AOL announced it has completed its financial leadership team as it prepares to separate from Time Warner Inc. and become a publicly traded company. Mike [...]
interCLICK Announces Record Results and Accelerated Growth in Q3
Revenue Grows 150% Year-over-Year and 35% Sequentially; Supply Chain Efficiencies Lead to Record Gross Profit and EBITDA; Company Raises 2009 Full-Year Outlook and Issues Preliminary 2010 Guidance NEW YORK – interCLICK, Inc. (OTCBB: INRK), the leading ad network in data and inventory transparency, announced its results for the quarter ended September 30, 2009. Earlier the [...]
Business Leaders Considered Most Persuasive in Ad Endorsement
Former political figures, however, are considered least persuasive NEW YORK – The issue of celebrity endorsements is something a number of companies grapple with as they are planning their advertising campaigns. Do they go with an endorsement or let the product or service speak for itself? If they decide to move forward with an endorsement, [...]
Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of Fraud SHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits from this [...]
ad pepper media Launches SiteScreen for Agencies
World’s first semantic brand protection technology now available for agencies as self-service web-based platform NEW YORK – ad pepper media, the international online advertising network and semantic advertising technology solutions provider, launched the SiteScreen for Agencies platform, enabling advertising agencies to apply its ground-breaking SiteScreen semantic brand protection technology across their entire range of online [...]
Online Publishers Can Now Offer Self-Service Display Ad Buying With New PageGage Direct From FatTail
Advertisers Can Place Orders Online Directly At Any Time, From Anywhere WOODLAND HILLS, Calif. – FatTail, the leader in online ad optimization software, announced the introduction of PageGage DirectTM, the world’s first self-serve display ad selling system for online publishers and their advertisers. PageGage Direct enables advertisers to book orders for a full range of [...]
New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season
Online Audience Verification Platform Improves Search Advertising Traffic Sent to Merchants AUSTIN, Texas – While millions of online shoppers will turn to comparison shopping engines before making a purchase this holiday season, many visitors to these sites will be botnets looking to steal money from merchants. To help ensure shoppers are qualified before passing them [...]
comScore Reports Q3 2009 U.S. E-Commerce Spending Down 2 Percent vs. Year Ago
42 Percent of E-Commerce Transactions in Q3 Included Free Shipping comScore to Host Webinar on Q3 2009 E-Commerce Review and Forecast for 2009 Holiday Season on Thursday, November 12 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q3 2009 retail e-commerce sales estimates, which showed that U.S. [...]
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