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Archive for November, 2009
AdCloud Media Makes Expandable Advertising Solution Available to Advertisers and Publishers
NEW YORK – AdCloud Media announced the general availability of its 1st generation advertising solution, an expandable platform that leverages cloud computing technology to maximize the return on investment for both advertisers and publishers. Designed and developed from the ground up for a distributed cloud computing environment using the latest technology in PHP web caching [...]
Episodic Reveals Breakthrough in Dynamic Live Ad Insertion
Online Video Platform Expands Opportunities for Monetizing Live Event Streaming SAN FRANCISCO – Episodic, Inc., an emerging online video platform provider, unveiled a solution for inserting mid-roll advertising into live streaming content. With the Episodic Live Ad Manager, live event producers can easily insert standard ad units delivered by Episodic or any of the major [...]
Click Fraud a Growing Concern for Online Advertisers
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression Fraud NEW YORK – In the world of online advertising, the “click” has been causing quite the commotion. Many industry organizations and even business publications like The Wall Street Journal have reported on click fraud as an increasing problem in online advertising. As a [...]
Burst Media Survey Shows Internet Top for Sports Content
Nearly 50% of Respondents use Internet to Check Sports Scores BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focusing on the Internet’s impact on sports content. Administered earlier this month to over 2,200 adults 18 years and older, [...]
AdMeld Processes Its Billionth Real-Time Bid
Results Prove RTB’s Benefits for Publishers and Buyers, Delivering Better Rates, Better Performance, and Increased Transparency NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has processed more than a billion API-based real-time bids on behalf of its customers. The results provide an encouraging view into how this [...]
BUZZMEDIA Names Former MySpace Executive Chris George Senior Vice President, Integrated Marketing & Operations
LOS ANGELES – BUZZMEDIA, the largest publisher of pop culture sites on the Internet, announced the addition of Chris George to the company as Senior Vice President of Integrated Marketing & Operations. George joins from MySpace, where he served as VP, Integrated Marketing and oversaw the development of integrated partnerships for leading brand advertisers.
IQ Interactive Builds Momentum at Russian Internet Week
ATLANTA – Atlanta-based IQ Interactive’s CEO, Tony Quin, was a featured speaker last month at Russian Internet Week, representing the Society of Digital Agencies (SoDA) in Moscow. In his presentation to hundreds of international marketing professionals, Quin provided a compelling perspective of the new digital ecosystem and shared insights on how brands could most effectively [...]
Kyte Extends Mobile Video Delivery to Android and Nokia
Kyte Further Expands Reach of Its Online, Mobile and Social Video Platform Across Four Mobile Platforms SAN FRANCISCO – Kyte, the online, mobile and social video platform for live and on-demand content, announced that media companies and brands will now be able to tap the Kyte Platform to reach audiences with video initiatives across four [...]
New IAB and Bain & Company Study Poses New Organizing Model for Online Publishers
700 Marketers say they require “Triple-Play Services” from Online Media Companies NEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in “Building Brands Online,” a study released by [...]
Statement from CEO of Mojiva, Regarding Google’s $750 Million Acquisition of AdMob
NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement: “The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva [...]
Google to Acquire AdMob
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.
SDI’s Expanded Media Innovations Division Brings HIPAA-Compliant Patient-Level Data to the Media and Advertising Industries
Expanded Services Report on Audience Quality and Measure Ad Campaign ROI PLYMOUTH MEETING, Pa. – SDI, a leading healthcare market insight and analytics firm, is strengthening its commitment to the media and advertising industries with its newly expanded Media Innovations Division. Media Innovations brings SDI’s comprehensive de-identified patient-level data and pharmaceutical industry analytics to media [...]
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