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Smaato Names Madvertise as 33rd Ad Network Partner

Otilia Otlacan | November 30, 2009

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Partnership sustains Smaato’s lead as largest mobile advertising network

REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position by having the largest network of advertising partners in the industry.

“This new partnership with Madvertise is a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers,” said Ragnar Kruse, CEO & Co-Founder of Smaato.

Carsten Frien, CEO of Madvertise stated: “We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network.”

Smaato built its SOMA (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (acquired by AOL) and leading ad network partners like AdMob (acquired by Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise (www.madvertise.de), Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation.

Smaato has built a long-standing reputation in the mobile advertising market as an innovator for the mobile optimization segment delivering ads in over 215 countries for mobile web and mobile apps.

The SOMA platform supports all of the most popular handsets, including iPhone, Blackberry, Palm and Android – whether for in-application or mobile internet advertising. Providing a far greater reach for multi-platform developers.

The SOMA platform benefits publishers with:

- Connected to over 30 ad networks
- Automated data collection across networks
- eCPM optimization based on live revenue forecasts
- Manual override of house ads
- Dynamic campaign selection (not daisy chain)
- Rules engine: Traffic & targeting management.

Benefits for ad networks include:

- Extended reach (including moving from online ad networks towards mobile)
- Reach across all mobile platforms
- Target by location, gender, demographics, age (if provided by publisher)
- Extended reach in regions, and inventory beyond borders.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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