LOS ANGELES – BUZZMEDIA, the largest publisher of pop culture sites on the Internet, announced the addition of Chris George to the company as Senior Vice President of Integrated Marketing & Operations. George joins from MySpace, where he served as VP, Integrated Marketing and oversaw the development of integrated partnerships for leading brand advertisers.
In his new role, George will manage all aspects of revenue and sales solutions for BUZZMEDIA, including the continued development and execution of the company’s industry-leading branded social programming campaigns across its top entertainment properties, which include Buzznet, Celebuzz, TheSuperficial, Stereogum, WWTDD, Absolute Punk and Just Jared, among many others.
“Chris brings an extraordinary track record of developing cutting-edge ad products and creative sponsorships for leading brands, which will prove invaluable to BUZZMEDIA and our marketing partners,” said Doug Rohrer, CRO, BUZZMEDIA. “Our advertising business has grown tremendously as a result of our ability to leverage BUZZMEDIA’s position as the pulse of pop culture and to program campaigns around brand messaging to create mass engagement.”
“I saw a big opportunity with BUZZMEDIA and look forward to continuing to build on its success in creating integrated campaigns for brands that effectively reach a large and influential audience,” said George. “The high level of engagement the company’s sites have with dedicated audiences puts BUZZMEDIA in a unique position to program the advertiser into the entertainment experience to create meaningful results, and I’m excited to help build on this winning formula.”
A web solutions and marketing expert, George spent close to four years at MySpace culminating to VP, Integrated Marketing. While there, he developed the company’s monetization strategy and was instrumental in launching a full suite of advertising products. George has also held management positions at IGN Entertainment where he oversaw advertising products, sales development and market intelligence, and at FCB in San Francisco where he led accounts for clients such as Hewlett-Packard, SEGA, Palm and LucasArts into the emerging world of digital marketing. He holds a BA degree in Advertising from Michigan State University.
BUZZMEDIA is a leading social media publisher operating over 40 of the top pop culture sites on the Web. The company powers communities in celebrity and music that bring together professional editorial, expert opinion and user-generated content to create the most timely, deep and engaging entertainment experience on the Web. The company’s portfolio includes some of the biggest online music and celebrity brands such as Buzznet, Celebuzz, OKmagazine.com, Absolute Punk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, Socialite Life, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie and others. For more information, please visit buzz-media.com.