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Statement from CEO of Mojiva, Regarding Google’s $750 Million Acquisition of AdMob

Otilia Otlacan | November 16, 2009

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NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.

“The fact that Google has placed a premium on owning a mobile ad network is very notable. The market has definitely matured to the point where it makes sense for online behemoths to try to combine networks, analytics and delivery technologies in the hopes of capturing a share of this growing market.”

Gwozdz, one of the nation’s most qualified mobile ad experts, has tremendous insight into the mobile advertising industry and can speak directly to the Google/AdMob deal. Gwozdz was a founding member of the DoubleClick team, the largest acquisition ever made by Google.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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