Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year
ad:tech New York 2009
NEW YORK & LITTLE ROCK, Ark. – Ad:tech New York has been the setting last week as Acxiom® Corporation (Nasdaq: ACXM) showcased its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers with relevant messages.
Irrelevant ads annoy consumers and are beginning to frustrate marketers due to the resulting wasted impressions and media spend. Up to 80 percent of online impressions fail to reach their intended audience with desired frequency (source: comScore) and companies spend an estimated $112 billion in wasted advertising in the United States each year (source: What Sticks).
Acxiom helps clients prevent wasted advertising through Acxiom Relevance-X™, which spans channels from online and mobile to social media and interactive television and enables marketers and advertisers to:
* Incorporate new ad decisioning technologies to ensure their messages reach the most receptive audience every time.
* Select audience and channel based on deep consumer insights, including in-house marketing and behavioral data.
* Apply consumer-centric analytics to continually improve relevance for every interaction across the entire buying cycle.
“Armed with Relevance-X, advertisers can achieve high-performance marketing results and superior returns, often times generating three to five times the return compared to campaigns based on reach, context or behavior,” said Tim Suther, senior vice president for Acxiom’s Global Multichannel Marketing Services. “For years, progressive marketers have counted on Acxiom to enable better performance. Relevance-X continues the tradition of providing value through targeted customer engagements driven by powerful insight.”
Relevance-X allows marketers to easily select and engage consumer segments, then reliably deliver the right message through the most relevant channel. Strong analytic capabilities equip marketers with the tools to monitor results and optimize campaigns in real time. This ensures purposeful messaging to consumers throughout campaigns and leads to the most effective marketing possible with improved customer engagement and fewer wasted ad impressions.
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.