First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns
DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ClickTale, a recognized pioneer and leader in web analytics and customer experience optimization.
The partnership represents the first time post-click analytics based on actual subscriber behavior has been integrated with email marketing technology. Marketers can track web movements of opt-in email subscribers through recorded video of visitors’ actions on subsequent visits to a web site based on collected demographic data that is “tagged” in an email campaign.
This insight provides marketers with a solid understanding of how recipients respond to campaign efforts post email click. Marketers can optimize both email campaigns and landing pages based on certain behaviors or demographic segments within their subscriber base. For example, online retailers can now compare how men in their forties are engaging versus men in their thirties and adjust web and landing page strategies to maximize future user engagement.
“This level of integration is very different from anything else available in the marketplace,” said Drew Adams, president, Contactology. “We are bringing together the best of web analytics and email marketing to drive a more integrated approach to valuing interactive marketing campaigns.”
The joint solution is quick and easy to implement, requiring only an active Contactology account and a ClickTale account to access this feature. In addition, a simple ClickTale code must be inserted into each webpage to be recorded.
“This partnership takes the integration between email marketing and web analytics to the next level, providing unprecedented post-click analytics insight into email campaigns,” said Dr. Tal Schwartz, ClickTale co-founder and CEO. “These combined capabilities will provide immediate value for any integrated marketing campaign.”
About Contactology
Contactology provides marketers with the tools to strengthen communication with customers and constituents through email marketing and online surveys. Clients can either use our web-based application to create, send, manage and optimize email campaigns to opt-in subscribers or manage campaigns from their desktop email applications using our Easycast module. The Contactology product is designed to provide enterprise-level email marketing capabilities for any size organization. Our system is priced with a low barrier of entry and scales affordably as you grow. Programmers and third-party applications can easily integrate the power of email marketing into their own programs through our extensive API. For more information, please visit www.contactology.com and follow is on Twitter at @Contactology.
About ClickTale
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, please visit www.clicktale.com.
