Home » Ad & Media Strategies » AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo

AdSide to Present Advanced Content Advertising Model at Ad-Tech New York Conference and Expo

Otilia Otlacan | November 2, 2009

Share/Save

Premium Pay-Per-Click Ad Network to Showcase New Platform; Executives to Co-Host Panels on Advancements in Contextual Advertising.

ad:tech New York 2009, booth No. 2044

NEW YORK – AdSide™, the premium pay-per-click ad network will be presenting new developments in contextual targeting at ad:tech New York next month.

ad:tech will host the Content Revenue Strategies Conference & Expo dedicated to contextual advertising. AdSide executives will be presenting at these sold-out sessions:

Panel: The State of Content Advertising

Thursday, November 5, 9:00 – 9:50 am, Advertising Track.

Oded Itzhak, chief executive officer of AdSide, will co-host a roundtable discussion on the future of content and contextual marketing. Oded and fellow experts from ContextWeb/ADSDAQ Exchange, AdKnowledge, Microsoft, AOL and Yahoo will share their insights on the state of the industry now, and in the future. The session will closely examine Contextual, Content and Category-based targeting – a new model that is rapidly gaining traction as a media buying standard on premium content sites.

Panel: Targeting Tips for Content Campaigns

Thursday, November 5, 10:00 – 10:50 am, Advertising Track.

The success of any contextual advertising campaign is directly dependant on the ability to properly target ads to the right audience. AdSide’s vice president of sales and marketing, Yael Yekutiel, will be one of the experts on a panel discussing advancements in ad targeting technologies and the best practices they support, exploring content and category-based targeting, behavioral-targeting models and more. DraftFCB will host the panel, and will be joined by RJ Palmer Media Services, Google, ScienceOps, Peer39, and AdSide.

About Category Targeting:

Category-based targeting advances contextual and placement-targeting models into a highly efficient process. It allows advertisers to easily extend their reach within chosen demographic groups, beyond what is accessible through traditional contextual or placement targeting.

Live Content Targeting demos:

A live presentation of AdSide’s advanced content and category-based targeting capabilities will be provided at the AdSide booth No. 2044 on the ad:tech New York exhibition floor, November 4-5.

About AdSide

AdSide (www.adside.com) is a premium pay-per-click ad network, serving tier-1 content publishers, advertisers and media agencies. We offer a better, simpler platform that delivers highly-targeted text ads within a controlled environment of quality content sites. AdSide is owned and operated by DOCLIX, a provider of advanced performance advertising solutions. DOCLIX is a member of the IAB and the Click Quality Council. We are headquartered in New York City. For more information contact us at info@adside.com.

AdSide’s patent-pending Two-Step Click™ model ensures advertisers pay only for twice-qualified clicks. The network partners solely with advertisers and publishers that have been pre-screened for quality. Advertisers benefit from a unique combination of twice qualified leads, premium sources of traffic, flexible targeting, and ad placement control – at optimal price points. Publishers are able to uphold advertiser quality and leverage a powerful yield optimizing technology.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

Yahoo!’s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on the Right Media Exchange Share/SaveRESTON, Va. & NEW YORK–(BUSINESS WIRE)–LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company...
Obama’s Historic Win Energizes ad:tech New York 2008 and Signals Continued Growth in Digital Marketing Share/SaveNEW YORK, November 18, 2008 – Election day 2008 and the anticipation of a new president provided the backdrop for...
DOCLIX Appoints New Head of Marketing Share/SaveYael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations NEW YORK – DOCLIX Inc., a...
Google AdSense Now Allows Publishers to Filter Unwanted Ad Categories: More Troubles than Benefits? Share/Save… hold off on rejoicing, though! After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of...
PubMatic Announces 2nd Annual Ad Revenue Conference Focused on Improving Revenue for Large Online Media Companies Share/SaveAdRevenue 09 Brings Hundreds of Industry Thought Leaders Together to Discuss the Changing Economics of Online Display Advertising PubMatic (www.PubMatic.com),...