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Archive for November, 2009
2009 Analysis – New Media Agencies
A Comprehensive Profile of 108 Companies Operating In the UK Market Report Should Be Interesting For Marketing Execs DUBLIN – Research and Markets has announced the addition of the “2009 Plimsoll Analysis – New Media Agencies – A comprehensive profile of 108 companies operating in the UK market” report to their offering.
Smaato Names Madvertise as 33rd Ad Network Partner
Partnership sustains Smaato’s lead as largest mobile advertising network REDWOOD SHORES, Calif & BERLIN – Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network in Germany, Austria and Switzerland, has joined the Smaato network as its 33rd ad network partner. This cementsglobal position [...]
Search Engine Strategies (SES) London 2010 Conference & Expo
Jim Sterne, Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, Announced as Keynote Speaker at Search Engine Strategies London 2010 LONDON – Incisive Media announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the [...]
New Study Shows What Works for Online Video Advertising
Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider of integrated digital advertising solutions, announced its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but [...]
24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs
Programmers and Cable Executives Attend Industry’s Largest Interop to Date LOUISVILLE, Colo. – CableLabs recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in a series hosted by CableLabs [...]
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising Market Report series.
IAB Releases 2009 Update to Ad Unit Guidelines
Opens the Door to “Rising Stars” That Encourage Online Advertising Creativity NEW YORK – To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) announced the release of the “Ad Unit Guidelines 2009 Update.” For the first time, creative agencies lent their insights to the annual ad unit [...]
SinglePoint’s Ad Marketplace Serves over 2 Million SMS Ads for Southwest Airlines on Behalf of msnbc.com
SinglePoint Reports Increased Adoption of SMS Advertising by Premium Brands and Publishers in October BELLEVUE, Wash. – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, has delivered over two million Southwest Airlines ads on msnbc.com breaking news alerts.
IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
Improves Process of Buying and Selling Vibrant Digital Advertising Platform NEW YORK – The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the [...]
AdMob Launches New Video Ad Unit with Real-Time Interactivity for the iPhone
New Ad Unit Lets Brands Engage Consumers Socially and Creatively SAN MATEO, Calif. – AdMob, one of the world’s largest and fastest-growing mobile advertising networks, continued its leadership in advertising on the iPhone with the launch of its new Interactive Video Ad Unit for the iPhone. This ad unit is the first to bring true [...]
Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee
Introduces New “Verification Included” Program to Further Protect Clients NEW YORK – Undertone Networks, an online advertising network, announced the one-year anniversary of its unchallenged Quality Guarantee, which ensures that ads appear only on high-quality Web sites from Undertone Qualified Publishers (UQP). To further validate the company’s commitment to brand safety, Undertone is now working [...]
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern NEW YORK – The presence of organic listings on a search engine positively impacts the click-through rates of paid search advertisements, and vice-versa, according to a new study by NYU Stern Professors Anindya Ghose and Sha Yang. This [...]
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