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Archive for October, 2009
CTIA Wireless I.T. & Entertainment 2009 SAN DIEGO – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the Nominees for the Smaato Mobile Advertising Award 2009. Publishers have had until the closing of CTIA San Diego, Friday October 9, to add their cool app or website to the [...]
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SAN JOSE, Calif. & BANGALORE, India – 24/7 Customer, the leading integrated Customer Lifecycle Management (CLM) solutions provider, has launched 24/7tweetview™, a Twitter-based social media research and strategy tool. 24/7tweetview™ offers a comprehensive view of trends while providing actionable solutions using advanced text mining, sentiment analysis and data analysis. These solutions enable businesses to effectively [...]
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Pharmaceutical Manufacturers Reevaluate How to Reach Consumers during the Search Process RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of changes in search engine marketing in the pharmaceutical industry as a result of the FDA warning letters distributed in March 2009. Using comScore [...]
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Design Trends – Global & Indian Trends in Marketing & Advertising Looks At 6 Global Design Trends, & 2 Indian Design Trends DUBLIN – Research and Markets has announced the addition of the “Design Trends – Global & Indian Trends in Marketing & Advertising” report to their offering.
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HOUSTON – The Houston Chapter of the American Marketing Association announced its 2009-2010 Board of Directors today. The Board consists of more than 40 volunteer-members that oversee membership, programming, communications and finances for the second largest AMA chapter in North America. AMA Houston currently has more than 1,100 members.
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Brown’s Experience with Major Media Brands and Consumer Brand Marketers Will Fuel FM’s Rapid Growth and Evolution SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, appointed Deanna Brown to the position of President and Chief Operating Officer. Brown brings executive leadership experience and deep knowledge and relationships in digital media [...]
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HOUSTON – The Houston Chapter of AMA will host a number of events in October. The monthly luncheon, scheduled October 14, will feature JC Fassino, Senior Vice President of Marketing at Gulf States Toyota, whose topic, “Utilizing Customer Engagement Strategies in Ultra-Competitive Markets” will provide insight on making customer engagement strategies a secret weapon for [...]
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US bloggers and publishers of all sizes are now asked to declare all forms of compensation they receive in order to promote products and services on their sites. Not doing to can lead to penalties of up to 11,000 USD, according to new regulations issued earlier by the Federal Trade Commission (FTC). It is for [...]
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Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe NEW YORK & LONDON – The Nielsen Company announced that it has been appointed by UKOM, the U.K. Online Measurement body, as its official partner to create the country’s first currency for planning advertising campaigns on the Internet. Nielsen’s selection [...]
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EAST ISLIP, N.Y. -Mktg, Inc. – Panel Analyst Division, provides needed certification of panel consistency. For two years, analysts at Mktg, Inc., New York, have refined a system of testing panels for consistency. In essence, they have become the industry experts in the analysis of the question, “Are data trends real or changes in the [...]
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Tim Chang of Norwest Venture Partners joins a great line up of first class VC partners as a “prize” for the winners SAN FRANCISCO – Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announced that Tim Chang, Norwest Venture Partners, supports The Smaato Mobile Advertising Award 2009.
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Break Media Creative Lab Produces 80 Branded Content Projects This Year As Brands, Agencies Look to New Format that Drives Engagement, Viral Viewing LOS ANGELES – Break Media, the leading online publisher of content for guys, announced it has more than tripled the number of branded content projects it creates for leading advertisers. More than [...]
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