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Archive for October, 2009
DUBLIN – Research and Markets has announced the addition of the “2009 Media, Advertising and Publishing – UK Key Corporate Changes” report to their offering. The Mandis 2009 Key Corporate Changes report for the Media, Advertising and Publishing Sector will put you ahead of your competition in terms of market knowledge. This is an in [...]
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PubMatic Provides Technology and Full Service Solution for Ad Revenue Management and Brand Protection for Fast Growing Social News and Opinion Site PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed inventory, announced that The Huffington Post (www.huffingtonpost.com) will use [...]
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Delta Faucet “Messy Hands” Ad Tops List with Ace Score of 705 LOS ANGELES – Ace Metrix, the leader in on-demand advertising intelligence, announced the Ace Score™ Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score. The Ace Score is [...]
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Show Slight Fall Off Year-on-Year in Tough Economy NEW YORK – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the first half of 2009. U.S. Internet advertising revenues were at $10.9 billion in that period, a 5.3% decline from the same period in 2008.
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Time and Resources Hamper Social Media Efforts NEW YORK – Marketers don’t make changes to their products based on customer feedback, even though monitoring customer feedback is among the most common business uses of social media, according to nearly 70 percent of marketers who say they have never made a change to their products or [...]
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Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. [...]
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App Developers Will Have Access to Self-Serve mOcean Mobile Platform, Enabling Them to Monetize and Promote Their Apps NEW YORK – mOcean Mobile, the mobile advertising platform recently launched by Mojiva Inc., announced that it has created a free mobile ad serving platform for iPhone and other smartphone application developers called mOcean for Apps. The [...]
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Deal Reinforces Burst’s Position as a Champion of Vertical Content Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).
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New Service Provides Attitudinal and Behavioral Insights into Mobile Consumers RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments. Developed in response to marketers’ demand [...]
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85.3% of Respondents Will Shop Online This Holiday Season BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey focused on consumer’s 2009 holiday spending outlook. Administered last month to over 2,300 adults 18 years and older, the survey found [...]
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clickXchange Media, a GOLD Sponsor at Ad: Tech – NY, Announces the Re-Launch of Its New and Improved clickXchange Network Platform SHERMAN OAKS, Calif. – Visit clickXchange Media at its Gold Sponsored booth #1803 at this year’s Ad: Tech trade show in New York (Javits Center). clickXchange will display its improved and more user friendly [...]
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Over 30 Million can now send branded virtual items to friends on social networks Palo Alto, CA – AdNectar, Inc., the virtual goods marketing platform, has added branded virtual goods to users on two major social networks: Twitter, now sporting 24 Million monthly unique users, and LiveJournal, the 9th largest social network and a leading [...]
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