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Archive for October, 2009
License offered free of charge to new customers CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled Version 7.0 of Trademark Insight, which detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy online. AdGooroo is offering a single, free license [...]
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WASHINGTON – Rob Housman, Executive Director of the Cyber Secure Institute, released the following statement concerning the latest quarterly report by PandaLabs showing that Americans are at a greater risk from online threats than ever before. Malicious links on social networking sites such as Twitter and Facebook have helped fuel a sudden increase online threats [...]
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Web Traffic from SEO, Paid Search, Social Media, Email Campaigns and Other Online Programs Ranked Automatically in Demandbase Professional SAN FRANCISCO – Demandbase, Inc., a leading provider of B2B customer acquisition solutions, announced major enhancements to the Demandbase Professional™ solution, including advanced web analytics to help B2B marketers see which specific traffic sources deliver the [...]
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Web-Based Solution Recommends TV Campaigns Based on Matching of The Advertising Households Receive With Products They Actually Buy TRA Continues its Innovation by Becoming the First Media Research Company to Provide a Built-In Recommendation Feature for Purchaser Targeting
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Jesse Hurwitz Brings Proven Expertise to Address Industry’s Ad Serving Needs NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that Jesse Hurwitz has joined Ringleader Digital as Director of Business Development. Hurwitz joins Ringleader Digital after spending three years with the mobile advertising division of AOL where he [...]
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BEIJING – The following is a speech from Rupert Murdoch: Thank you Mr Li for your generous introduction. I am delighted to come to Beijing and share thoughts with my colleagues in the media and my friends from around the globe. Confucius noted that those who seek constant happiness must often change – now, I’m [...]
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Social media exposure is correlated with search behavior and click-through-rate; Introduces the value of media discovery for advertisers NEW YORK – GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced the results of the first study ever conducted by comScore looking at the relationship between social media exposure and [...]
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SingleBrand Ad Marketplace SMS advertising traffic doubled every month since January, 2009 SAN DIEGO – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that the recently introduced SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, is gaining significant momentum.
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, “Global Online Advertising Industry: An Analysis” The global online advertising industry has witnessed the rapid emergence of social networking sites and is growing rapidly despite the economic slowdown. The growth of this industry is being driven by increasing internet [...]
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First of its kind cross-platform campaign targets Broadcast, Print, Online and Out-of-Home properties MCLEAN, Va. – Gannett (NYSE:GCI) announced the launch of a major company-wide, cross-divisional campaign for the National Breast Cancer Foundation. The National Breast Cancer Foundation, Inc., a charitable non-profit organization based in Frisco, Texas, launched the campaign on the first day of [...]
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50% Drop in Number of US Internet Users Who Click on Display Ads; Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks Research Underscores the Importance of View-Through Metrics for Evaluating Display Ad Performance RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world released the [...]
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Ringleader to Offer Medialets Rich Media Ad Units to Optimize Mobile Application Monetization NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, and Medialets, the leader in rich media advertising and analytics for mobile applications, announced that the two companies are integrating their best in class advertising and analytics technology [...]
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