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Archive for October, 2009
Smaato Mobile Advertising Awards Winners 2009 Announced
Hundreds of Developers Enter from 19 Countries SAN FRANCISCO – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009 (http://www.smaato.com/award-winners). • Overall iPhone category winner: Waze • Overall Mobile web category winner: Flirtomatic • Overall Apps category winner: Aloqa • [...]
AdReady Appoints Advertising Veteran Karl Siebrecht as President and COO
AdReady Expands Board and Management Team To Accommodate Increased Demand for Online Display Advertising SEATTLE – AdReady, a pioneering technology company that makes online display advertising accessible to advertisers of any size, announced Karl Siebrecht has been named President and Chief Operating Officer (COO). In these roles, Siebrecht will set and execute strategies related to [...]
comScore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted
New Local Advertiser Capability Offers Competitive Intelligence for Advertisers and Identification of Sales Opportunities for Publishers RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., [...]
AdGooroo Expands Quarterly Search Engine Advertising Update for Q309
Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report contains eight pages of data, graphs and analysis on the [...]
Leading Ad Exchange Innovator MediaMath Splits Platform and Services Offerings into Two Centers of Excellence
Digital Media Experts Hire Industry Veteran Tony Katsur, Formerly of Travel Ad Network, Heavy Inc., and DoubleClick, to Lead Platform Unit NEW YORK – MediaMath, the leading digital media buying platform, announced a separation of its business into Managed Service and Platform divisions. In response to an unmet need in the advertising industry, MediaMath is [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2009
Television’s New Fall Lineup Drives Traffic to TV Sites; Education and Computer Software Sites Gain as School Year Begins RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for September 2009 based on data from the comScore [...]
ExactTarget Adds Social Networking Platform to Its Suite of One-to-One Communications Products
New Platform to Provide Marketers Integrated Solution to Develop Social Networking Sites INDIANAPOLIS – On-demand email and one-to-one marketing solutions provider ExactTarget announced the launch of 3sixty, a social media platform that enables companies to build, host and maintain secure social networks. Fully integrated with ExactTarget’s one-to-one messaging platform, 3sixty provides organizations a solution to [...]
comScore Announces Availability of GamePlan for Effective Targeting and Segmentation of Gamer Audiences
Gaming Publishers and Developers Can Better Optimize Digital Strategies Using Detailed Attitudinal, Behavioral and Lifestyle Attributes RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the availability of GamePlan, an audience targeting tool for gaming publishers and developers, which combines comScore’s broadly used consumer digital behavior with a [...]
Search Engine Marketing Sector Continues Stabilization with Positive Momentum in Retail Going into Holiday Season
Bing Makes Click Share Gains since June Launch Data Based on Efficient Frontier’s Q3 2009 U.S. Search Engine Performance Report SUNNYVALE, Calif. – The Search Engine Marketing (SEM) industry continued its stabilization in the third quarter of 2009 and included some encouraging signs for the fourth quarter. This is according to Efficient Frontier, a leading [...]
Incisive Media & BBP Announce Schedule For Delegates With Advanced Digital Marketing and Advertising Skills at SES Berlin 09
Search Engine Strategies Berlin 2009 BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for delegates with advanced skills and experience in online marketing and advertising. The advanced schedule for SES Berlin, which takes place on 24th-25th November 2009 at the Crowne [...]
Visible Technologies Continues to Build Social Media Solutions, Enables the Fortune 500 to Drive Business Results
Expanded Client Roster and Industry Accolades Underscore Growing Demand for Actionable Insights Derived from Social Media Data BELLEVUE, Wash. – Visible Technologies, a leading provider of social media monitoring and engagement solutions, announced significant sales growth, as well as renewed funding by existing investors, signaling the broad acceptance of companies to better manage their online [...]
Google Announces Third Quarter 2009 Results
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended September 30, 2009. “Google had a strong quarter — we saw 7% year-over-year revenue growth despite the tough economic conditions,” said Eric Schmidt, CEO of Google. “While there is a lot of uncertainty about the pace of economic recovery, we believe [...]
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