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Archive for October, 2009
comScore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement
New Approach Will Integrate comScore Panel and Site Server Data to Adjust for Potential Overstatement of Audience Size Caused by Cookie Deletion LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, published an open white paper entitled “Proposal for a New Person-Centric Measure for Web Site Server Measurement in the [...]
ObjectiveMarketer Announces Public Launch of Service to Create, Manage and Measure Social Marketing Campaigns
REDWOOD CITY, Calif. – ObjectiveMarketer announced public availability of its service to small and large companies who need to create, manage, monitor and measure social-marketing efforts on websites such as Twitter, Facebook and YouTube. The company has been in private beta with invitation-only access for six months, and has attracted several innovative customers, including Fortune [...]
ExactTarget Launches Enterprise-Level Twitter Integration for Email Marketing
Feature Provides Marketers Tool to Power Tweets From Email Content INDIANAPOLIS – On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter today, giving marketers a solution to automatically generate Tweets based on email content.
Aggregate Knowledge Names Former Specific Media and Microsoft adCenter Executive David Jakubowski as Chief Revenue Officer and General Manager
Seasoned Executive Brings Deep Experience in Complex Search and Display Platforms and Digital Monetization to Help Grow the Aggregate Knowledge Discovery Platform SAN MATEO, Calif. – Aggregate Knowledge, the leading provider of real-time personalization and display optimization solutions, announced David Jakubowski as its new chief revenue officer and general manager. Jakubowski, who was most recently [...]
comScore Releases September 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting for 64.9 percent search market share. Microsoft Sites grabbed 9.4 percent market share, representing a slight gain [...]
IAB Calls on FTC to Rescind Blogger Rules; Questions Constitutionality
NEW YORK – The Interactive Advertising Bureau (IAB) called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. [...]
Online Ad Spending in Western Europe: The Internet has Withstood Recessionary Pressures far Better than Other Media
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Online Ad Spending in Western Europe” to their offering. France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread. Television remains the overwhelmingly dominant advertising [...]
Incisive Media Announces Newcomer Schedule For Search Engine Strategies (SES) Berlin 2009
Organisers take strategic approach for attendees new to online marketing and advertising Search Engine Strategies Berlin 2009 BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise [...]
Local.com Announces Record Search Traffic
Company Breaks Quarterly and Monthly Unique Visitor Records IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced record search traffic for the third quarter of 2009, and for the month of September. The company reached record traffic for the third quarter 2009 with 66 million monthly unique visitors (MUVs) on [...]
comScore Study Finds the Internet a Key Component in Consumer Research on Prescriptions and Health Conditions
Online Advertising Aids Brand Favorability and Awareness Among Consumers; Pharmaceutical Sites Highly Effective at Generating New Patient Starts and Refills RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released results from its third annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which found that exposure to [...]
24/7 Real Media and Omniture Increase Value of Advertising Inventory Using Publisher-Side Integrated Platform
Dominion Enterprises Deploys New Service from Omniture and 24/7 to Serve Visitors More Relevant Ads; Joint Solution Combines Online Analytics with Publisher-side Ad Management OREM, Utah & NEW YORK – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and 24/7 Real Media Inc., a WPP company (NASDAQ: WPPGY) and a leader [...]
Search Engine Strategies Announces Dates For The 2010 London SES Conference & Expo
London event for search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO), to be held on February 16-18 at The Business Design Centre LONDON – Incisive Media announced the dates for the London SES Conference and Expo in 2010. Now celebrating its 11th year in the capital, the UK’s biggest event for [...]
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