DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering.
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.
Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.
Explores how the concept of “Socialnomics” is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain.
Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it.
Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world’s largest private education firm.
Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Through extensive research, Erik Qualman shares statistics explaining just how prevalent social media has become in our business and personal lives:
• Social Media has overtaken porn as the #1 activity on the Web
• If Facebook were a country it would be the 4th largest in population size
• Generation Y and Z consider e-mail passéIn 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
• 80% of Tweets happen on mobile devices
• 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook … daily.
• 78% of consumers trust peer recommendations; only 14% trust advertisements
• The fastest growing segment on Facebook is 55-65 year-old females
SOCIALNOMICS proves that social media is NOT a fad, yet merely a fundamental shift in the way we communicate. Qualman helps to share ideas on how to harness the power of the social sphere to help increase sales, cut marketing costs, and reach consumers directly. Rather than feel overwhelmed and beat by competing companies, SOCIALNOMICS shares the value of becoming part of this socioeconomic revolution.
Key Topics Covered:
• Section One: “World of Mouth”.
• Section Two: Macro Behavioral Shift #1 – Preventative.
• Section Three: Macro Behavioral Shift #2 – Braggadocian.
• Section Four: “Social Media Delivers Obama the White House”.
• Section Five: Socialommerce: Buying the right baby seat.
• Section Six: “Schizophrenia Killer”.
• Section Seven: “Winners and Losers in a 140 character world”.
Erik Qualman is Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.
For more information visit http://www.researchandmarkets.com/research/5cd901/socialnomics_how