Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document for Immediate Adjustment as Needed
SAN MATEO, Calif. – SearchForce, a SEM and bid optimization platform company, announced it has launched an auto-generated, overall performance summary that will significantly aid search engine marketers and agencies with a simpler workflow and reporting solution. SearchForce’s SEM management platform now allows agencies to easily produce an advanced report that addresses all important campaign metrics within a single document that can be automatically emailed to pre-designated recipients. This requires a simple, one-time set up of the desired information, including campaign data and trend charts, cross publisher metric distributions and keyword assist patterns, referring domains and search query data to name a few.
“This overall reporting system eliminates the tedious and time-consuming act of having to stitch together multiple reports into one,” said Dhiren DSouza, president and co-founder, SearchForce. “Now clients can employ a reporting mechanism that tracks a campaign in greater depth than ever before within any SEM and bid optimization platform. This not only streamlines the reporting process, but also enables search engine marketers to quickly identify and react to market trends and statistics, boosting overall performance.”
“SearchForce has built a unique reporting solution that addresses the entire workflow of SEM – from organizing complex data to creating advanced workbooks with relevant metrics and reporting,” said Peter Amerio, Pay Per Click Marketing Manager at Platform Ad. “It’s not only important to look at what has transpired but it’s also a vital tool for strategizing and succeeding on future campaigns. Plus, this saves us hours of time and resources every day since to date we’ve had to consolidate this data by hand.”
Click here to see a screen grab of the new report.
New features with this version include an integrated creative A/B testing solution, advanced campaign editing capabilities and enhancements to the dynamic keyword segmentation and portfolio optimization framework.
Founded in 2004, SearchForce provides a sophisticated, highly customizable technology platform for agencies, brands and buyers looking for a competitive edge in bid optimization, campaign management and reporting. Developed for strategic marketers, SearchForce is the only company offering a truly customizable and seamlessly scalable bid optimization and campaign management platform to meet specific SEM needs and objectives. SearchForce’s platform allows customers to effectively manage large-scale, paid search marketing campaigns across Google, Yahoo!, MSN to deliver higher returns at a lower cost, and with less work. The company’s software is used by some of the largest online advertisers, advertising agencies and corporations around the globe. For more information, call 650-235-8777 or visit searchforce.com.