NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue.
Online Video Advertising Networks 2007 – 2010: Emerging and Surging
This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.
In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.
3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.
Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.
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