Home » Ad & Media Strategies » Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report

Reportlinker Adds Online Video Advertising Networks 2007 – 2010: Emerging and Surging Report

Otilia Otlacan | October 27, 2009

Share/Save

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

YuMe Offers Video TickerBoy Ads Powered by PointRoll Share/SaveYuMe Joins PointRoll “Included Program” to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26,...
Exponential Unveils Findings from Online Video Advertising Study Share/SaveFirst-ever Research Project Taps Media Planners and Buyers for Insights into Buying Ads on Internet Video EMERYVILLE, CA –March 19,...
Comcast Spotlight and Mixpo Announce Agreement to Make Online Video Advertising more Accessible to Small and Mid-sized Advertisers Share/SaveAdvertisers Can Turn Existing Media Assets into Online Video Ad Units SEATTLE & NEW YORK – Mixpo, an online video...
Pointroll To Doubleclick: “While Submitting Your Resume To Google, CC Us!” Share/SaveIn a not-so-subtle message to DoubleClick employees whose future is uncertain, PointRoll demonstrates their certainty of continued growth CONSHOHOCKEN, PA...
Mobile LBA 2009-2014: How to Generate Revenue by Advertising on Mobile Content, LBS, Mobile Search Share/SaveNEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Mobile LBA 2009-2014: how...