Search and Ad Network Experts Explore Traffic Quality in the Changing World of Pay Per Click Advertising at TRAFFIC 2009
NEW YORK – Tomorrow at the T.R.A.F.F.I.C. Domain Conference & Expo, taking place at the New York Marriott at the Brooklyn Bridge, search marketing experts from Click Forensics, AdMarketplace, Searchworld, Razorfish, Anchor Intelligence, DomainAdvertising.com and Opes Media, will participate in a panel discussion titled: “Ad Networks and Traffic Quality – A New Weapon in a Down Economy.” The panelists will explore how ad networks and publishers are focusing on improving search advertising traffic quality in order to remain competitive as online advertising budgets face greater scrutiny. T.R.A.F.F.I.C. (http://www.targetedtraffic.com) is the domain industry’s premier domainer conference.
Panel Participants:
• Steve O’Brien, Vice President of Marketing & Sales, Click Forensics
• Adam Epstein, COO, AdMarketplace
• Benjamin Hillegeist, VP North America, Searchworld
• Adam Heimlich, Director of Search, Razorfish
• Richard Sim, VP Product Management and Marketing, Anchor Intelligence
• Alap Ghosh, VP Strategy & Business Development, DomainAdvertising.com
• Robert Camhe, Vice President of Sales & Marketing, Opes Media, LLC
When: Tuesday, October 27th, 2009
1:45pm ET
Where:
T.R.A.F.F.I.C. Domain Conference & Expo
New York Marriott at the Brooklyn Bridge
333 Adams Street
Brooklyn, New York 11201
About Click Forensics, Inc.
Click Forensics is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, eBay, Progressive Insurance, Experian, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also publishes data on online advertising audience quality, including the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Forensics and Click Fraud Index are registered trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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