London event for search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO), to be held on February 16-18 at The Business Design Centre

LONDON – Incisive Media announced the dates for the London SES Conference and Expo in 2010. Now celebrating its 11th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February at the Business Design Centre, Islington. SES London will focus on search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO). For more details, go to http://www.SearchEngineStrategies.com/london

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organised and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“Global spend on search marketing has continued to grow as businesses explore the many opportunities online marketing offers. With this growth comes change in methodology, tools and techniques and successful marketers need to learn and understand these – whether they are first-timers or very experienced in online marketing. That’s the only way to ensure continued success and stay ahead of the competition. SES London will enable delegates to achieve their online marketing objectives.”

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.