Jesse Hurwitz Brings Proven Expertise to Address Industry’s Ad Serving Needs
NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced that Jesse Hurwitz has joined Ringleader Digital as Director of Business Development. Hurwitz joins Ringleader Digital after spending three years with the mobile advertising division of AOL where he managed top mobile publishers. In his new role at RLD, Hurwitz will focus on business development while bringing nearly 10 years of experience working with major mobile players, understanding their ad serving needs for both their direct sales force and through partner networks.
“We’re looking forward to implementing Jesse’s top-tier mobile publishing management experience to our business development team,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is creating an evolution in the marketplace by licensing its RLD Platform to top players in the mobile advertising space. There is a growing demand for the technology we’ve created that is transforming the mobile advertising industry into an experience similar to the online world.”
Ringleader Digital exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. Ringleader Digital’s suite of mobile advertising technologies and solutions is a major initiative in the company’s business development team.
“I’m excited to join a company ahead of the curve – creating an online experience for the mobile advertising industry for example,” said Jesse Hurwitz. “My experience managing top mobile clients needs has led me to recognize that Ringleader is leading the market in the right direction with its mobile solutions and is providing exactly what major publishers are looking for as mobile moves from early days to main stream media.”
Prior to joining Ringleader Digital, Hurwitz was a Senior Client Manager at the mobile advertising division of AOL. In his role, Hurwitz managed multiple strategic, big-name brand accounts to increase reach, scale, and engagement through the use of SMS, mobile couponing, mobile payments, store locator, click-to-call and data capture campaigns. He was also responsible for managing client accounts to ensure they receive crucial information regarding mobile advertising platforms and functionality to ensure the success of mobile advertising campaigns.
Prior to joining AOL, Hurwitz was the National Account Manager for USA Wireless Solutions. In his role Hurwitz managed multiple sales accounts and developed strategies to launch new products and improve sales. Hurwitz has also held sales and advertising positions with Conductive Corporation and the HotJobs division of Yahoo.com.
About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
