AdGooroo Launches Version 7.0 of Trademark Insight

| October 16, 2009

License offered free of charge to new customers

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled Version 7.0 of Trademark Insight, which detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy online. AdGooroo is offering a single, free license on the upgraded version for a limited time to new customers.

Marketers use Trademark Insight to prevent competitive bidding and unauthorized usage of trademarked terms by monitoring trademarks on six search engines in 16 countries and tracking all competitors bidding on trademarked terms. Marketers can view the copy and average position of competing ads and track infringements back to the ad server or affiliate.

“In the current economic climate, it’s more important than ever for marketers to protect their brand, so AdGooroo is offering a complimentary Trademark Insight license for interested new customers,” said AdGooroo Founder and CEO, Rich Stokes. “Feedback is essential to our success, and we’ve made dramatic improvements to usability based on comments heard from customers. Trademark Insight is now better designed to provide the best quality data to empower marketers, while also streamlining a previously cumbersome and manual task.”

To learn more about AdGooroo or Trademark Insight, visit www.adgooroo.com.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
Otilia Otlacan
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Category: Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Ad Targeting, Internet Marketing Services, Internet Strategy, Search Marketing (SEM)