Ringleader to Offer Medialets Rich Media Ad Units to Optimize Mobile Application Monetization
NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, and Medialets, the leader in rich media advertising and analytics for mobile applications, announced that the two companies are integrating their best in class advertising and analytics technology to provide publishers and advertisers the industry’s first comprehensive solution to run in-application rich media campaigns and measure reach and frequency metrics for campaigns that run across both mobile Web sites and applications.
As part of the agreement, Ringleader will be offering Medialets Rich Media Ad Units and Medialytics, the most comprehensive pre-click, ad engagement, and post-click measurement platform, as the default solution for advertising within mobile applications. In addition, Medialets will integrate the RLD ad serving platform for mobile Web ad formats. Each company will present this offering to their existing clients as well as working on new opportunities that span their integrated services.
“Medialets has long provided best in class rich media ad units and analytics for the application environment,” said Bob Walczak, CEO of Ringleader Digital. “By integrating our Media Stamp technology with the Medialets advertising and analytics SDK, publishers and advertisers will benefit by being able to achieve full visibility into their mobile Web and application campaigns for the first time.”
“One of Ringleader’s greatest strengths as a third-party ad server is their ability to deliver ads from multiple networks,” said Eric Litman, CEO of Medialets. “At Medialets we strive to enable advertisers to deliver rich media ads to any mobile application. Now, with Ringleader’s support, we’re able to make the process even more lucrative for publishers and advertisers by allowing them to tap into any of Ringleader’s participating clients.”
Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.
About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
About Medialets
Medialets is a New York City-based rich media advertising and analytics platform for native applications on devices such as iPhone and Android. Medialets works with agencies and brands to define and deploy innovative ad campaigns that tap into all of the capabilities of the iPhone. Medialytics, Medialets’ free analytics and reporting solution, is the leading analytics and advertising solution for the world’s most downloaded iPhone applications. Medialets is a privately-held company with offices in New York, NY and San Francisco, CA. Email us at connect@medialets.com and follow us on Twitter at www.twitter.com/medialets.
