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Archive for October, 2009
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media [...]
Research and Markets: The Essential Report on Addressable, Interactive TV Advertising in the US
DUBLIN – Research and Markets has announced the addition of the “Addressable, Interactive TV Advertising in the U.S.” report to their offering. This report highlights the major advanced TV advertising industry players and examines the key business and technology drivers shaping the advanced television services segment. In addition, the report studies the existing business models [...]
Advertising’s Most Important Task: Make an Emotional Connection
Emotional Connection Should Lead Consumers to Relevant, Interactive Online Experiences, Says Donat Wald CEO in Chapter of New Book ‘Rather than rising to the occasion, Madison Avenue is moving in the opposite direction,’ Says Lucas Donat DMA09 Conference & Exhibition SANTA MONICA, Calif. – Donat Wald CEO Lucas Donat believes most companies are missing an [...]
Reportlinker Adds Retail E-Mail: Online Marketing Strategies Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Retail E-Mail: Online Marketing Strategies Countries covered: United States While the economic crisis is forcing retailers to cut back on many marketing initiatives, e-mail marketing budgets are relatively unscathed. Due to its comparative low cost, high ROI and focus [...]
Clickable Launches Search Marketing Pro Certification
Clickable Pro Certification Empowers Search Marketers To Build Expertise, Improve Productivity and Promote Their Business NEW YORK – Clickable, the online platform that makes search advertising simple, instant and profitable, today launched its Pro Certification program (www.clickable.com/certification). The program allows marketers to gain search-advertising expertise and demonstrate it to the world. It covers fundamental best [...]
Eyeblaster celebrates its 10th Birthday and the World’s Best Digital Campaigns of 2009
Popular voting determines the best cross-channel campaigns at the 8th Annual Eyeblaster Awards New York, New York – Today, Eyeblaster celebrates the best digital campaigns of 2009 and its 10th birthday as it kicks off voting for the 8th Annual Eyeblaster Awards. The polls are officially now open to the digital media industry at large, [...]
Reportlinker Adds US Advertising Spending: the New Reality Report
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising Spending: The New Reality. Countries covered: United States The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less [...]
Socialnomics: How Social Media Transforms the Way We Live and Do Business
DUBLIN – Research and Markets has announced the addition of John Wiley and Sons Ltd’s new report “Socialnomics: How social media transforms the way we live and do business” to their offering. A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the [...]
interCLICK Shareholders Overwhelmingly Approve Reverse Split
Stock Expected to Begin Trading Next Week on Post Split 1-for-2 Basis NEW YORK – interCLICK, Inc. (OTC.BB: ICLK), the leading ad network in data and inventory transparency, announced today the results of its 2009 Annual Meeting, including approval from over 95% of voting shareholders for management to complete a reverse stock split in order [...]
SearchForce Introduces All-in-One Performance Summary to Simplify Workflow, Reporting for Search Engine Marketers
Auto-Generated and Consolidated Reports Improve Performance by Tracking All Critical Campaign Metrics Within a Single Document for Immediate Adjustment as Needed SAN MATEO, Calif. – SearchForce, a SEM and bid optimization platform company, announced it has launched an auto-generated, overall performance summary that will significantly aid search engine marketers and agencies with a simpler workflow [...]
Recession Benefits Public Service Advertising
National Media Survey Reveals Top Social Issues WASHINGTON – U.S. television media directors note that despite the recessionary times, it’s a good time for public service advertising. In a nationwide survey, one in four media directors foresaw an increase in the amount of time their stations would be allotting for public service advertisements (PSAs.) Over [...]
Mpower Media Empowers Small Businesses – New Rate Finder Puts Control of Their Advertising Rates Back Into Their Hands
TULSA, Okla. – For over a decade Mpower Media has been the small business’s answer to an advertising field swarming with corporate giants, empowering them with the tools and resources they need to get ahead in the local market. Their newest development, a one of a kind rate identification tool that takes the hassle out [...]
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