Archive for September, 2009

Online “Engagement” Ad Makes New Media Marriage Proposal Possible

| September 8, 2009 | 2 Comments

Social Media Mashup Renders Classic “I Do” Moment NEW YORK – Fred Ehrhart, a creative producer at NYC interactive marketing agency Deep Focus, had the perfect plan to propose to his girlfriend, Dalila; that is, until she guessed his intentions. However, with the help of his employer as well as VideoEgg, the rich media ad [...]

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OpenTV’s Ad Management Technology on Display at IBC 2009

| September 8, 2009 | 0 Comments

Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations IBC 2009 Stand C81 SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, [...]

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Reportlinker Adds Online Advertising – 2009 Edition

| September 8, 2009 | 0 Comments

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Reportlinker Adds Online Advertising – 2009 Edition. The Global Online Advertising Market 2009-2012 This report provides a thorough analysis of the online advertising market that is currently changing shape – exploring the techniques being used and the main approaches [...]

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Integrated Advertising Network Launches Network of Global Advertising Experts

| September 7, 2009 | 6 Comments

EDINA, Minn. – Representatives from Integrated Advertising Network, a full-service advertising agency in Edina, MN, announced the much-anticipated launch of a new creative division, The Network by ian. The Network by ian consists of a collection of “who’s who” of the advertising world. Members are based in creative meccas around the world including New York, [...]

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Australia – Digital Media – Advertising, Statistics, Revenues, Forecasts

| September 7, 2009 | 7 Comments

DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Media – Advertising, Statistics, Revenues, Forecasts” report to their offering. Expenditure on online advertisements in Australia reached $1.7 billion by the end of 2008. Given the difficult trading conditions facing the Australian economy BuddeComm predicts that the pace of growth may [...]

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Social Media Customer Engagement Now a Reality

| September 7, 2009 | 4 Comments

Acxiom Global Marketing Performance event focuses on direct social media marketing LITTLE ROCK, Ark. – Marketers will hear expert insight on how to develop scalable, profitable and measurable strategies in the social media channel during the next Global Marketing Performance Series event sponsored by Acxiom® Corporation (Nasdaq: ACXM) from 3:30-5 p.m. EDT September 9 at [...]

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Burst Media Survey Reveals Content Sites Still Rule with Consumers

| September 4, 2009 | 0 Comments

Boomers Favor News, Shopping & Health Content while Younger Demo Seeks Entertainment News & Gaming Sites BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web publishers, released the results of a survey focused on consumer interaction with online content.

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Senior Marketing Executive Kelly Wenzel Joins Undertone Networks

| September 4, 2009 | 1 Comment

Online Advertising Network Expands Management Team with Award-Winning Marketer NEW YORK – Undertone™ Networks, an online advertising network, announced that Kelly Wenzel has joined its executive team as the senior vice president of marketing. Wenzel is responsible for Undertone’s marketing strategy and execution, including lead generation, public relations and marketing communications activities. With more than [...]

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China Youth Media Executes Ad Sales Deal with Oceans Marketing for Koobee Eurosoccer Channel

| September 4, 2009 | 0 Comments

MARINA DEL REY, Calif. – China Youth Media, Inc. (OTCBB:CHYU), a China focused youth marketing and media company, announced that its wholly owned subsidiary Youth Media (Hong Kong) Limited has entered into an advertising sales agreement with Oceans Sports and Entertainment Marketing Ltd (Oceans), a China-based global sports marketing and sponsorship company whose clients have [...]

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AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership

| September 3, 2009 | 2 Comments

DUBLIN – Research and Markets has announced the addition of the “AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership” report to their offering. AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

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Top DoubleClick and eBay Executives Join PubMatic to Lead Premium Publisher Optimization

| September 3, 2009 | 0 Comments

Additions Accelerate Publisher Acquisition and Streamline Dedicated Team Service PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for premium online publishers, announced that it has added two senior members to its management team: Andrew Rutledge, formerly of Google/DoubleClick and Josh Wetzel, formerly of eBay/Shopping.com. Both vice presidents will play a [...]

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Bazaarvoice Introduces Social Recommendations, the Next Generation of Online Merchandising

| September 3, 2009 | 0 Comments

Consumers can now enhance their personal Stories with direct links to relevant products, inspiring new purchases and helping other shoppers easily discover new products AUSTIN, Texas – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, launched Social Recommendations for its popular Bazaarvoice Stories™ product. Built on the Bazaarvoice social [...]

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