Home » Archives for September 2009
Archive for September, 2009
Lotame Drives Online Ad Performance for Ford and Harmelin Media
Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Improves Click Yield, Action Yield and Intent to Buy a Ford Among the Target Audience NEW YORK – Lotame released results from a sustained program led by Harmelin Media for the Ford Dealer Association in and around the Philadelphia metropolitan area. The program was designed to [...]
New Advertising Solutions Now Available Through A.M. Best
OLDWICK, N.J. – A.M. Best Co. has just released its 2010 Advertising Solutions Kit, which provides detailed information about the multimedia advertising opportunities available in the company’s award-winning news publications and services: Best’s Review®, BestWeek®, BestDay® and BestWire®. A.M. Best Co. has added several new advertising options for 2010, including the Best’s Review Webcast Series [...]
Research and Markets: Snapshots China Advertising 2009
DUBLIN – Research and Markets has announced the addition of the “Snapshots China Advertising 2009” report to their offering. Snapdata’s Snapshots China Advertising 2009 provides 2008 year-end market size data, with 2009 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Chinese advertising market and covers [...]
Ad Operations Online Launches “Back to Work” Recruiting Campaign, Helps Recruiters and Agencies Find Fresh Talent in Digital Media
DUBLIN, IE – AdOperationsOnline.com (http://www.adoperationsonline.com), the Ad Operations and Online Advertising portal managed by RightFit Media, has launched an US-focused promotional campaign around its targeted job board for digital media professionals. The campaign, titled “Back to Work“, is aimed at recruiting and HR professionals who, after a long and slow summer, are starting to look [...]
The Rubicon Project’s Q2 Market Report Finds CPMs Trend Upward Over the Quarter
Fragmented Data Landscape Threatens Publisher Revenue Opportunity LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the sixth installment of its Online Advertising Market Report series. Among the findings, culled from 97 billion impressions that ran across more than 400 [...]
U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment, Leisure Activities Online
TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released July 2009 data from the comScore Video Metrix service, showing that 158 million U.S. Internet users watched online [...]
Mobile LBA 2009-2014: How to Generate Revenue by Advertising on Mobile Content, LBS, Mobile Search
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Mobile LBA 2009-2014: how to generate revenue by advertising on mobile content, LBS and mobile search. Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as Emergency Services; [...]
Business Marketing Association and Arizona Technology Council to Host the Marketing Technology Summit 2009
Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future PHOENIX – Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on September 15, 2009, at the Arizona Biltmore Resort & Spa for the Marketing Technology Summit 2009. The event was created to educate business marketing [...]
Local Video Display Ad Campaigns Grow More Than 300 Percent Year-Over-Year for Mixpo
Thousands of video ads generating more than 1.2 million minutes of viewer engagement is fueling strong interest from advertisers looking to extend their Local TV advertising to the Web SEATTLE – Online video display advertising is helping local TV advertisers extend their broadcast strategy easily to the Web, according to Mixpo (www.mixpo.com), an online video [...]
Streamtech Launches Free Version of Ad Management Solution BittAds
New version free up to 25 million ads a month THE HAGUE – Dutch software company Streamtech launched a free version of ad server BittAds, making it possible even for smaller websites to be up and running with a commercial-grade ad server within half an hour. The new free version of the hosted ad solution, [...]
eZanga Launches eZanga Display
New Offering Pairs Display Advertising with Search to Extend Campaign Reach MIDDLETOWN, Del. – eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has incorporated display advertising into its Search Engine Marketing (SEM) capabilities, to further the reach of SEM campaigns the company runs for its clients.
AOL Advertising’s ADTECH to Provide Multimedia Ad Serving for Olive Media
ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, [...]
Keep in touch!