Archive for September, 2009

G5 Search Marketing Adds Twitter Widget to Local Marketing Platform

| September 16, 2009 | 4 Comments

G5’s Widget Connects Clients with Prospective Customers BEND, Ore. – G5 Search Marketing, the leader in Local Marketing Management, announced the addition of a Twitter Widget to its Local Marketing Platform. G5’s Twitter Widget takes a portion of real estate on a client’s Website – home page, facility page or other content page – and [...]

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Search Advertising and Fraud Prevention Expert Joins Click Forensics Advisory Board

| September 16, 2009 | 10 Comments

Lane’s Gifts vs. Google Settlement Case Advisor, Dr. Alexander Tuzhilin, to Help Improve Advertising Quality AUSTIN, Texas – Click Forensics®, Inc. the industry leader in scoring, auditing and managing traffic quality for the online advertising community, announced it has appointed Dr. Alexander Tuzhilin to the Click Forensics Board of Advisors. The appointment is part of [...]

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Reportlinker Adds New Multi-Marketing Channel Strategies

| September 16, 2009 | 7 Comments

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, “Multi-Marketing Channel Strategies“. Introduction The future of Pharma marketing lies in using new marketing channels such as social media intertwined with traditional marketing practices to create a multi-channel marketing mix. However, online brand promotion through social media is more [...]

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Experts to Debate Future of Traditional Media and the Rise of Social Networks and Other New Media

| September 15, 2009 | 7 Comments

15 Companies at ROTH Capital Conference to Provide Insights into Rise of New Media ROTH Media/Tech Investor Event 2009 NEW YORK – A panel featuring the president of Media Link and two new media chief executives with decades of experience in traditional advertising will debate the evolution of traditional media and the rise of social [...]

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OpenTV Opens Measurement Platform

| September 15, 2009 | 1 Comment

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders in Audience Measurement IBC 2009 Hall 1 Stand C81

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Burst Media Research Reveals High H1N1 Concern – Particularly Among Parents

| September 15, 2009 | 0 Comments

Customized Ad Network Provides Marketers with Targeted Opportunity to Reach Health Information Seekers BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on public concern about the H1N1 virus. The online survey, conducted September 1–September 3, 2009 was administered [...]

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YANGAROO Wins Ruling in Injunction Case Against Destiny Media

| September 15, 2009 | 3 Comments

TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media distribution company, is pleased to announce that a Federal Court in Wisconsin has ruled in its favor on a Motion to Dismiss brought by Defendant Destiny Media Technologies Inc. (OTC:DSNY). YANGAROO is suing Destiny for patent infringement in the United States [...]

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PubMatic Announces A-List Lineup for Ad Revenue 2009

| September 14, 2009 | 3 Comments

Second Annual Ad Revenue Conference to Improve Ad Monetization Strategies for Premium Online Publishers and Media Companies PALO ALTO, Calif. – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced the sponsor and speaker lineup for Ad Revenue 2009 (http://www.AdRevenueConference.com). [...]

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comScore Announces Recent Appointments Two Vice Presidents

| September 14, 2009 | 1 Comment

New Hires Underscore comScore’s Commitment to Leadership in Digital Media and Advertising Effectiveness RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the appointment of Anne Hunter as vice president of advertising effectiveness products and Daryl McNutt as vice president of comScore Marketing Solutions, Media. The two industry veterans [...]

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Marketing Scholarship Highlights IMBA Focus on Branding and Advertising in China

| September 14, 2009 | 5 Comments

SHANGHAI – With Shanghai’s Expo 2010 less than eight months away, and the memory of last year’s Summer Olympics in Beijing still strong, companies in China are increasingly focusing on global marketing and branding opportunities in order to leverage the international spotlight. New offerings from the University of British Columbia’s Robert H. Lee Graduate School [...]

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MediaWhiz Ranks 28th In comScore July 2009 U.S. Report Of Top 30 Ad Networks

| September 14, 2009 | 3 Comments

Leading Performance Marketing Company Records 31 Percent Penetration Of Total U.S. Internet User Population, Reaching 60 Million People NEW YORK – MediaWhiz (www.mediawhiz.com), a leading performance-based online marketing company announced that it has been ranked by comScore as one of the nation’s largest ad network providers for July 2009. ComScore is considered the industry’s most [...]

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China Youth Media Launches Converse Ad Campaign on Koobee Network

| September 14, 2009 | 1 Comment

MARINA DEL REY, Calif. – China Youth Media, Inc. (OTCBB:CHYU), a China focused youth marketing and media company, announced that its Koobee Network has launched an advertising campaign for the athletic footwear company Converse, a subsidiary of the world’s leading athletic shoes and apparel company, Nike. Koobee, China Youth Media’s Intranet Television Network and media [...]

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