Archive for September, 2009

Click Forensics Discovers Click Fraud Surge from New Sophisticated “Bahama” Botnet

| September 21, 2009 | 3 Comments

Malware-Distributed Botnet Masking Itself with High “Quality Scores”; Sending Fraudulent Search Traffic from U.S. Libraries, Schools and Consumer Laptops AUSTIN, Texas – Click Forensics®, Inc. announced it has identified an unusually large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search [...]

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U.S. Advertising Sector Report

| September 21, 2009 | 7 Comments

Help Your Company Gain an in-Depth Knowledge and Competitive Advantage in the Industry DUBLIN – Research and Markets has announced the addition of the “US Advertising Sector: Sector Report” report to their offering.

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Clear Channel to Award $1 Million in Free Advertising to O’Toole Award Winners at Advertising Week 2009

| September 21, 2009 | 2 Comments

The Real Prize: Unparalleled Reach, Engagement, Flexibility Across Clear Channel’s Radio, Digital & Outdoor Platform SAN ANTONIO – Clear Channel Communications announced it will award a total of $1 million in free advertising across the company’s radio, digital and outdoor platform to the top four winners of the 4A’s 2009 O’Toole Awards. Winners for best [...]

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20 Days Until Ad Revenue 2009 Conference!

| September 18, 2009 | 3 Comments

Folks, the Ad Revenue 2009, the premium publisher conference, is just a few short weeks away! The event is already more than 75% full, so if you plan on joining the 400+ online display advertising experts that will be at New World Stages in NYC on October 8th, you should get your ticket soon. Visit [...]

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Betawave Speaks at Advertising Week 2009, ROTH Media Investor Event

| September 18, 2009 | 7 Comments

September Speaking Engagements Includes a First-Ever “Attention Convention” and CEO Participation at Leading Investment Banking Firm Conference ROTH Media/Tech Investor Event 2009 SAN FRANCISCO – Betawave Corporation (OTCBB:BWAV) (www.betawave.com), a media company that delivers the most attentive audiences online to brand marketers, is announcing its speaking engagements for the month of September.

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Smaato Mobile Advertising Award Open for Global Entries

| September 18, 2009 | 6 Comments

Awarding the innovation of mobile developers and publishers for the second year MMA Forum Berlin BERLIN & SAN FRANCISCO, Calif. – Smaato Inc., a leading mobile ad optimizer, announces the Smaato Mobile Advertising Award 2009. After the success of last year’s competition, Smaato is opening entries to find the coolest ad-enabled mobile content on the [...]

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AOL Names Brad Garlinghouse as President, Internet and Mobile Communications

| September 18, 2009 | 4 Comments

NEW YORK – AOL named Brad Garlinghouse as President of Internet and Mobile Communications, spearheading AOL’s global efforts to expand the reach of its e-mail and instant messaging. Garlinghouse will also take on an expanded leadership position for the company, heading up AOL’s Silicon Valley operations from its Mountain View campus and serving as the [...]

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Federated Media Launches Ad STAMP

| September 17, 2009 | 3 Comments

Premium Display Advertising Solution Designed for Brand Advertisers Includes Larger, More Impactful Ad Formats with Embedded Social Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced Ad STAMP, a premium, high-impact display advertising product designed to overcome the challenges faced by marketers, publishers and consumers in today’s digital media [...]

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Critical Mass Launches Multi-Channel Measurement Group Called Marketing Science

| September 17, 2009 | 2 Comments

CALGARY, Alberta & CHICAGO – Critical Mass (www.criticalmass.com), a digital marketing agency and unit of Omnicom’s Star Marketing Group (www.starmsgroup.com), announced the launch of a new multi-channel measurement group aimed at driving accountability for marketing initiatives.

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HipCricket Brings Mobile Marketing to “Wedlock or Deadlock”

| September 17, 2009 | 3 Comments

Campaign Enables Viewers to Vote Via Mobile Device and Opt In to Receive Additional Information KIRKLAND, Wash. – Mobile marketing leader HipCricket has teamed with Twentieth Television’s new program, “Wedlock or Deadlock” to connect with viewers through their mobile devices. The campaign includes interactive polls via mobile messaging on whether the featured couples on “Wedlock [...]

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San Francisco Business Times Seeks Nominations for Bay Area Most Admired CEO Awards

| September 17, 2009 | 2 Comments

SAN FRANCISCO – The San Francisco Business Times is seeking nominations for its annual Bay Area Most Admired CEO Awards. Award winners will be recognized in a San Francisco Business Times special report on Bay Area leadership. Award recipients will also be recognized at an awards dinner on Nov. 19.

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TARGUSinfo Summit Highlights Online Marketing Privacy Debate

| September 16, 2009 | 2 Comments

2009 Online Lead Quality Summit WHAT: TARGUSinfo Summit Highlights Online Marketing Privacy Debate “2010 Privacy Debate: Who and What Will Drive Resolution?” Just when you think you’re out of the behavioral-targeting woods, conversion data sneaks out in front of you. Join us for a new take on the privacy conversation. Panel members bring an intriguing [...]

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