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Archive for September, 2009
Emerging Media Pioneers Lead New Venture SAN FRANCISCO – 5to1 (www.5to1.com) unveiled its innovative advertising platform at TechCrunch50 in San Francisco. Attendees got a first-hand look at the only self-service ad publishing platform that empowers content owners to program relevant ad placements to the appropriate context, at the appropriate time and for the right audience.
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Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications SAN JOSE, Calif. & OREM, Utah – Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a [...]
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Brand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the Web SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at [...]
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Some CMOs Lose Power as New Executive Roles Emerge FRAMINGHAM, Mass. – The IDC CMO Advisory Practice projects that IT vendor marketing budgets will decline by 8.3% for the full year 2009, the first decrease in year-on-year marketing spend since the dot-com bust of 2001-2002. IDC analysts are also observing that many marketing executives are [...]
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Undertone Networks Unveils New Offering for Publishers U360 AudiencePlus™ Provides Publishers like A&E and History Channel with Increased Reach, Scale and Revenue Potential NEW YORK – Undertone™ Networks, an online advertising network, today launched U360 AudiencePlus™, a solution that enables publishers to leverage the quality, reach, scale and technology of the Undertone network to drive [...]
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Year of Testing in Auto Forums Generates Average Click-Through Rates of 33 Percent; Reach Now Extends to Boating, Power Sports and Motorcycle Forums OMMA East LONG BEACH, Calif. – Demonstrating that social advertising works if you pick the right social media environment, Cie Studios announced the official launch of PostRelease® (www.PostRelease.com), a new and highly [...]
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Lehman Communications Corporation, Lewiston Tribune, Small Newspaper Group, St. Joseph News-Press and others license the Jivox Online Video Platform to offer locally targeted online video ads San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are [...]
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Technology Will Extend Ad Optimization Intelligence Within the Rubicon Project’s Online Advertising Infrastructure LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, has acquired Others Online, the audience optimization company, to further expand its ad optimization platform. The acquisition is part of an aggressive effort by the Rubicon Project to further build out [...]
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Largest adult ad network hits first major milestone, while experiencing unprecedented growth since launching in June. BOSTON – MediaJerky, the ad network expertly improving direct response advertising in the adult industry, today announced its traffic results for the month of August, totaling more than four billion impressions worldwide. Additionally, the network has realized 1000% growth [...]
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Comprehensive Marketing Program Exploits Reach of Times Square with Engagement of Consumer Sampling, Thematic Tie-Ins, Entertainment Clear Channel Outdoor’s Spectacolor Division, the U.S. market leader in spectacular sign displays, unveiled a comprehensive sponsorship package for its Times Square Sign©.
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Industry’s Top Players To Highlight Thought Leadership, Innovation at Sold-Out Show MIXX Conference & Expo 2009 NEW YORK – A driving force behind the rallying cry for a renaissance in interactive advertising, the Interactive Advertising Bureau (IAB) convened today the fifth annual MIXX Conference & Expo. Under the thematic banner of “Fueling Interactive Advertising’s Creative [...]
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In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and [...]
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