PubMatic Expands Throughout Europe, Introduces International Reporting Technology for Premium Publishers
Local Currency Reporting and New Offices Throughout Europe Meet the Needs of International Premium Publishers and Help US Based Premium Publishers Better Manage International Traffic
PALO ALTO, Calif. -PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory, announces new offices and technology created to meet the local needs of global publishers. The continued European expansion with partner Improve Digital (www.ImproveDigital.com), along with the rollout of the industry’s first fully globalized revenue optimization platform, underscores PubMatic’s commitment to ensuring premium publishers from all markets get best-in-class local service from advanced ad network optimization technology.
With PubMatic’s new global platform and expanded presence across Europe, US publishers – who typically have 20% to 40% of their audience coming from Europe – can also significantly improve their monetization.
New international developments include:
Offices in four European countries, the US and Asia Pacific
* London, UK / England
* Paris, France
* Hamburg, Germany
* Amsterdam, The Netherlands
Launch of automated multiple currency optimization and reporting
* Direct integration with European ad networks that report revenue in non-USD currencies such as British Pound, Euro, Swiss Franc, and more
* Ability to convert currencies in real time to optimize across global ad networks to find the best monetization opportunities for publishers
* Flexible reporting interface to translate daily and monthly reports into the publisher’s currency of choice
“Optimizing and central reporting across multiple currencies and markets in an automated way is a key feature to our business,” states Rogier van den Heuvel, VP Worldwide Sales eBuddy, the world’s largest and fastest growing independent web and mobile instant messaging (IM) service headquartered in Amsterdam. eBuddy enables more than 21 million unique monthly visitors to chat free of charge across all major IM networks in 30 languages. “Managing and optimizing multiple currencies in real-time and having central control and insight are of true value to us.”
“PubMatic’s advanced technology, coupled with Improve Digital’s local understanding and best-in-class service, creates a winning combination for international premium publishers that are looking to significantly increase their ad revenue,” said PubMatic Co-Founder and CEO, Rajeev Goel. “We’re committed to being the best ad revenue optimization solution in Europe and the US, and we will continue to pioneer service and technology innovation to meet the needs of premium publishers.”
About PubMatic
PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression. www.PubMatic.com
About Improve Digital
Improve Digital represents PubMatic’s ad revenue optimizer in Europe, ensuring European Publishers the best local support and local market knowledge adding to the best in class technology of PubMatic. Improve Digital is known for their holistic approach to yield optimization, considering and over viewing multiple sources of revenue and how these are related to each other. 90% of Improve Digitals clients are in the top segment of the publishing market. Find out more at www.improvedigital.com
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Category: Ad & Media Strategies, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Revenue Optimization, Internet Strategy, PubMatic
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